8 main goals for running your social media campaigns.
Now social media isn't just about direct selling, however you can do that, of course you can do that. But you should have these eight things in mind when you're ready to post on social media, or make up your messages.
First is reaching a wider audience. Sharing a message that then gets shared by lots of people and gets lots of eyes on your information. That can lead to a broader reach throughout all of your marketing content.
The second goal is building your brand. Now I'm not huge on brand building, but I know that it is really important for your marketing, and so I don't deny that is what we tried to do when we are working with companies is build their brand. But don't let that be a sole focus. You don't want it just to all be about you, you want it to be about the benefits
for your clients.
The third goal is engaging your readers. so you actually want to try to start a conversation. That's what social media is all about, starting a conversation and actually you know interacting with people online just as you would offline.
The fourth part is influence. Now when you are in a position of authority, you're an expert in your field you have influence. You can teach people things that they need to know. You can tell them about current events or other things that affect your industry. So make sure that you use that influence wisely and broadcast it on social media.
Now part 5 is driving people to places and what we mean by that is your social media
should then lead to your website where you have other educational pieces that
lead people to learn more about you, your company, your values, how you can help
them, and why they should work with you.
Part 6 Social media shouldn't just be all about your fun time in the office, or all about your pets, or kids, or anything like that. You should also be sharing the reason that they need to visit your website, and why they need to download your report, or why they need to contact you for more information.
Part 7 is customer service. People are ruthless online they're gonna share the best and the worst, but more likely the worst. So be sure that if here's a comment that you deal with it not only publicly, in the correct way, but then privately. Make sure that the internet world knows that you're helping people with the problems customers bring to the table.
The last one is direct sales, so if you are a direct sales company be sure to you share the benefits of your products, all of that can be readily available online through your social media and then leading them to the website to take further action.
To learn more about social media and how it can benefit your business check out my Social Media Management services.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!