Writing Relevant Content in Your Voice
We all have our own style. It comes across in everything we do including talking and writing. Are you naturally funny, silly, serious, sarcastic or thoughtful? When you write content those attributes show up in your writing. Someone’s “voice” can put people off or attract others, there is no one size fits all when it come to writing. It is as unique as each person.
So when you share stories, statistics, testimonials or product demonstrations from an affiliate company how can you make your post stand out from the crowd? Here’s a little copywriting lesson.
Your messages should have 4 main elements
Reward this message with a like or share if you learned anything from the post and watch for more educational posts like this one.
Do you take an active or passive role in your marketing?
Do you create ads, send out direct mail campaigns, participate in social media or rely on word of mouth? We all want to get to the point where word of mouth referrals fuel our business and create growth profit but referrals take time.
You may provide a level of customer service impressive to a royal family but if you are not sharing the details of such service…no one knows. Your clients may share it with a few people. You might even receive small boosts in sales after a particularly satisfying transaction your client has with your company.
If you are not uses those transactions as an emotional connection with prospective clients you are missing out on insights your current clients provided. If you are not actively marketing you are leaving your future up to chance and chances are your competition will reap the rewards.
All companies would benefit from taking an active role in marketing!
Utilizing the emotions and benefits your clients get from your products and services. What are those pain points solved with your products?
Follow these four steps and you won’t need to spend millions, even thousands of dollars on branding to stay “top of mind”.
By properly using these steps you will be able to write content and messages to keep clients coming to you and having great experiences they can share with others.
Actively taking control of passive marketing.
You may be collecting testimonials and reviews on a regular basis and have a file hip deep or terabytes worth.
What do you do with them?
Not having a regular outlet for your valuable social proof is doing your business or organization a huge dis-service.
But you haven’t thought about the money you’re wasting on collecting those testimonials and reviews to begin with. Yes, they cost money. Initial marketing dollars for ads or content to pull in the client or donor. The time it took to go from running the ad to closing the sale.
You’ve already spent a significant amount of your marketing budget…now capitalize on it.
You many not know what to do. You don’t have time to think through a strategy or put together a design. You are busy running your company.
Use those testimonials and reviews as research for a case study. A case study is an inspiring, educational story based on testimonials and reviews your clients have given you. Case studies are used to show social proof of how your product, service or organization has made a positive impact in someone’s life or business.
If you don’t have experience writing stories from positive statements clients give you, a copywriter can be hired to do it for you. Writing case studies for a client is a regular project for a copywriter.
Don’t waste your marketing budget by sitting on your accolades. Utilize them as a compelling story to drive sales and awareness.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI