The frequently asked question I wanted to go over today is "Can I see some samples?"
Now, I understand you want to make sure you actually can write. You say you're a copywriter. You want to make sure an article has good form. The sales letter persuades people to take action. That the web page or online piece actually captures attention and moves people to some sort of call to action.
So the problem with "Can I see some samples",is that work is made for hire. Just because there's a sample written doesn't necessarily mean that it's going to fit the next client.
And if the client doesn't see that it's something that pertains to them, they may not hire you. Thinking that because you don't have a specific sample, you don't know how to write for them.
"Can I see some samples", can be kind of misleading? I understand you want to prove that there's some work experience, but on the same token, any good copywriter will have a couple of clips to be able to show.
Also, they'll do their research. They'll write appropriately for whatever client is hiring them.
Samples are good and bad.
The other part about samples that can be misleading is people can steal them from you. I've had it happen. A potential client asked to see some samples. When I checked back in with that client a couple weeks later, he was now almost done with the project. It was something that was just in the idea phase when we were talking. I can't prove it for sure, that he used my samples as his work, but the likelihood is kind of strong.
"Can I see some samples", is something that is hard for a lot of copywriters to put out there.
We understand the necessity.
On the same token, the client should also respect the fact that they don't necessarily need to turn over samples to you. It's the nature of the beast, a double-edged
That's "Can I see some samples."
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI