Your best referral sources are happy clients.
Share those successes with a fantastic story!
It’s true when your clients are happy they will tell everyone about you. They’ll tell their friends, their family even their hair stylist how pleased they are with your products and services.
The problem is that people forget.
When it comes time for them to look for those product and services, finding the right company to help like is like looking for a needle in a haystack. It's especially confusing when most companies sound like others in their industry. They are saying the same thing as their competitors and offering the same services.
Now imagine this, your client sharing a story about how they had been looking for over a year to find the perfect house but they kept coming up empty-handed.
They were about to give up when they met you at an open house. You hit it off and understood their plight to find the right home.
They decide to give house hunting one last chance. They schedule a day to talk about what they’re looking for, and you ask the perfect questions to uncover their wants and needs in a new home.
Throughout the week, you send them suggestions based on their criteria. You took the time to narrow down the properties you felt would fit them, and you knew there was a winner in the bunch.
You were right. After visiting each home, they had a hard time deciding which of the three they wanted to offer. They chose the house closest to their children’s school. It had all the amenities they're looking for and room to expand. They submitted an offer.
The next day you hear back from the listing agent, and your client’s offer was accepted with a clear closing date set.
Your clients close on their new home, and they can’t stop raving about the fantastic service you provided.
Why wouldn’t you share that story? Why wouldn’t you ask your client to take a few minutes to walk through their experience?
You don’t have to be a real estate agent or broker to take full advantage of the social proof client success stories can create. Every business should be using client success stories in their marketing mix.
You may have asked for a testimonial. However, testimonials are not the same. They leave out all the good parts, like the emotions they felt when talking with you, the problems they faced looking for someone with your products and services, and the overwhelming satisfaction in working with their “favorite” business.
To best capture those picture-perfect moments, you need a “client success story.”
These stories are social proof that covers the problems your clients faced, and the solutions and results your service provided. Your “client success stories” can be used on your website as an article, or all across your social media platforms.
Publishing it allows other potential clients not only to see that the closing was successful but step into the shoes of your satisfied client and imagine themselves as the client.
Let's turn your happy clients into a "client success story."
Set up a call to talk about how you can utilize client success stories to your advantage and raise the bar on testimonials and referrals for your business.
You can reach me at 920-858-5105, or email me, firstname.lastname@example.org
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!