Even the best website platforms have issues.
Too much code to text, not enough content per page, formatting issues causing errors in google and ranking to fall.
When you pay good money to have a professionally written, SEO keyworded website, with forms and lead Autoresponders, you expect it to work perfectly. Most of the time it’s great...until it’s not.
As the platform makes changes, the coding causes issues on the backend. Most people are not familiar enough with the dashboard of a website to make changes. They might have enough knowledge to write and publish a blog post. However, most don’t fill in the meta description, categorize and tag the article to boost SEO.
Imagine, your website only being going on page 10 in a search for your main keyword string, worse yet page 16. Lost in the infinity of a Google search, is where two of my clients were when I started working with them. Now I don’t know about you, but who goes past page 2 in a search? I rarely do.
So how are you supposed to get found on page 10 or 16? You’re not.
However, you can improve it with a little work. Work you should delegate. A business owner should not do it. A jump in ranking is what happened when I was hired to help my clients improve their websites. More on that in a second.
You may be thinking you can contact your service provider for support.
However, not all platforms have the kind of support necessary to fix the backend problems without adding large costs. They may only explain it to the website owner and expect them to do the work. There are not many business owners comfortable in the backend of their website.
So they need to hire help.
That’s where I come in. By running a website audit, website functionality errors and content errors both affecting your Google ranking can found and fixed.
Once you get the errors fixed and the audit is error-free, a writing plan can be made to improve the website’s content.
The clients I’ve helped have moved from page 10 and 16 to page 3. With a little more work on better Copywriting and content, those results can be even better.
The audit and plan will show you exactly what you need to do to improve your website. Pricing is included on the plan if you'd like me to help you or you can do it yourself.
To see how a website audit can improve your Google ranking DM me, call me at 920-858-5105, or email me at firstname.lastname@example.org for your audit and writing plan for $199.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI