Following up with potential and current clients is one of the best and easiest ways to earn new customers and new projects.
If you are collecting client contact information, you should be following up with an email series to educate and inform them on choosing to do business with you!
If you're sending someone to your website to opt-in to an offer, even if they're not opting in but if you're sending them anywhere running with an ad and you are somehow collecting their information you want to make sure that you're following up with them.
if they don't buy from you right now, there's a reason that they went to your information. It compelling enough that they wanted your service or product or whatever it was that you were sharing. They were convinced to follow though to the next level.
What you might not know might not be familiar with, with follow up systems is you can set them up as a series of emails that you do ahead of time and you schedule. The emails will be sent to follow up with your potential clients potential buyers or current
clients if you want to stay in front of them. This helps keep your name out there so that they think of you for the next project.
These emails are meant to educate and inform. They are not necessarily meant to sell. You could set them up every now and then, maybe every third or fourth email to be a selling message. But most of the time they're used just o educate and inform and keep you in front of your potential clients and customers.
Tip one in a follow-up series is you should have a series of three emails at the very least. These emails should start arriving on a scheduled time after they get a "thank you" page if they actually opt-in, or if they didn't opt-in and you have permission to use their email then you can send it on a scheduled time and date.
Your email should always have a call to action. That shouldn't just be to call you. It shouldn't just be to contact you through your contact form. It should be something specific to them. Are you giving something away that they could opt into? Are you are you leading them to a video so they can learn more about you? Are you leading them to a landing page so they can learn more about you? Always focus on educating
and informing them because that's what's going to make them choose you over
someone else. The education and the information you are providing.
You want to make sure that you have the emails be benefit focused for them not about you and how you can help but the benefits they receive from working with you. It's extremely important people buy benefits. They don't buy features. Make sure that you're spelling that out in those emails.
You want to space them out. Say you send one a week for the first month, and then after the first month you space it out to maybe one every two weeks. Then the third month maybe send an email once a month. Then send them something once a month something to educate and inform and every now and then you could send a selling email. That's how you're going to keep in front of your clients and prospects in in a way that they see as being beneficial to them. Then when they do have a need they will come to you for that service.
The other thing you want to make sure is to be compliant. Don't be cold emailing someone from a list that they didn't opt into. Whether that's a LinkedIn list, a Facebook list, they all have roles so make sure that you check those out and see what's appropriate.
The other part of that is they have to be able to unsubscribe. There is no 'you can't unsubscribe'' they have to be able to do it so. Whether it's upon a reply or whether they have to email you to unsubscribe, you do have to have that offer.
The very last tip I want to leave you with is don't skimp on follow-up. 60% of my clients come from follow-up. I send emails, we chat, maybe they say they're going to keep me in mind, but I continually follow up. I follow up until they say they no longer want me to follow up with them, or they say that they don't need my services. So remember to follow up. If you could get 60% of your clients from follow up you would be sure to do it
Make sure that you are always educating and providing more of a benefit to your clients than they're requesting.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI