Now, I've never worked for an agency, so I'm only going off of what people have told me and what other freelance copywriters have said about the difference between the two.
So, as a remote writer, obviously, the biggest thing is that you're not an employee like an in-house copywriter.
You run your own business. You work with clients of your choice. You do the best you can within the niches that you choose.
An in-house copywriter has to work on the projects that they are given. Now there may be some leeway in that, there may be people who prefer one type of project over another.
Their overall marketing director or designer or whoever choose who works on the project would probably pick someone that's best suited for that type of niche market. But, the passion may not be there. It may not be the thing they love to write about.
Whereas as a freelancer, we reach out to the people in the niches that we love to write about. So there's a difference in the excitement and the emotional level.
Now, I'm not saying an in-house copywriter can't do the same thing. That they can't fabricate the emotion and put that in the copy but there is a difference.
The second part of that is while we are freelance, we own our own business, so we don't need benefits.
We don't need insurance, we don't need 401k, we don't need the things agencies provide. We take care of ourselves. We have our own business, we get our own insurance and we take care of our own retirement.
So, the cost of having a remote writer technically should be less than having a full-time in-house copywriter.
Now, for companies who can't afford an in-house copywriter or in-house marketing team, a freelance copywriter is perfect for those. A perfect fit for someone who needs direct response marketing copy but can't afford a full-time person.
The one not in the video, is a freelancer does their best on absolutely every project because they want repeat clients. Most freelancers love the consistency of getting to know clients and writing for them on a regular basis.
There's probably other differences that I'm not aware of but today those are the couple that I want to go over between a remote writer and in-house copywriter.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI