Why is it that we are quick to try and resolve any negative comment, or feedback from clients, but are unwilling to share success stories?
Understandably, businesses don't want to come across as arrogant and braggarts.
"Oh, my business is the best, hire us." Or "See how happy these other people are, don't you want to be like them."
Ultimately—that is the goal.
But a good client success story, or case study, is an eloquent way to tell the story and sell your products and services at the same time.
Let me give you a B2B example for a fictional company.
Networking is the Key to Increased Sales
This company now makes almost 30% more new contacts each week
The biggest networking challenges among salespeople are:
Janice Bell, CEO of Kinnear Office Furnishings, specializes in interior design for companies said, "One of our toughest problems is identifying who we need to contact. Sometimes the office manager is in charge, but it can just as easily be the CEO! So we need to spend a lot of time networking to find the right person."
For the Kinnear sales team, taking action creates opportunities.
Bell says, "We have a 'product' that is of very high value to a company but, frankly, difficult to sell. So we're continually looking for any edge we can to get our foot in the door."
Bell went searching online for that edge and found Smith Training and Consulting Inc. Their program called Networking For Sales Results teaches a 5-step Networking Method for contacting and landing appointments with new prospects.
The program includes:
Implementation with little downtime.
Bell said, "What I really like about the program is that there's no fluff or theory. Right from the first module, there were tips and tactics that our sales team could implement".
"And they really, really liked the virtual training modules. They could access them at any time. They loved the fact they could call or email Michael himself to ask questions and get advice," said Bell.
When asked about results, Bell says, "We're getting our foot in the doors of a lot more prospects than we did before. I'd highly recommend it!"
As you can see, this case study tells the story and prompts others to learn more. The case study is the perfect combination of sales and social proof.
Let's get started writing your client success stories today! Contact me at to set up your consultation.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!