Today in my video I want to share a little bit about tracking, measuring, and planning for the next year. So November is wrapping up December is going to start and most people are coming up with their budgets for marketing. They're coming up with their plan on their strategy and what they're going to do going into 2019.
So what I want to share with you is as a small business owner if you weren't normally tracking your ads, or your expenditures, or your budget going into the next year and trying to plan that without those numbers can be difficult.
Ok, so what you need to do is just come up with a percentage that you're comfortable with to be able to know what you can spend on your marketing.
And that includes all ad creation from writing, to video, to strategy, to the actual ads themselves, or emails or anything else that you're going to be sending out for the next year. Okay so if you're not
tracking try to write down what you did and what you think you spent on that so you have something.
The next piece is measuring.
Now set up some sort of system to measure your progress. So if that's an email system you know set up something that tracks your open rate. Set up something that tracks your click
throughs. If that is you know a paper ad of some kind try to track if possible website visits or a phone number that they're supposed to call or whatever.
Something original for that ad so that you can measure it. Okay money spent and not measured is money wasted because you don't know what's working and what's not.
So as you go ahead and plan your new year make sure that you have money in there for marketing. Marketing can be all kinds of things like I said from running ads, to something as simple as some emails written for your clientele. So take a look at that and make sure that there is a budget for it because without marketing you aren't growing. Whether that's word-of-mouth or anything it's still marketing.
So track, measure, and plan your next year.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI