As a direct response copywriter there are a couple questions that we get when it comes to writing certain projects. So direct response is a persuasive type of copy that is meant to lead people through the sales cycle all within that letter, that email, that post, to then take in action. Right, there's always a call to action at the bottom.
It is a marketing style writing it is not just storytelling and it's not just an educational post but it is meant to evoke emotion and it's meant to persuade people to take in action.
Now there's a difference between direct response in B to C which is business to consumer and direct response in B to B which is business to business. I've been trained in both. Business to business has more logic behind it. You need some more stats you need facts and you need other things to support your claims.
Whereas sometimes in B to C even those claims don't have to be necessarily backed up however proof pieces are always essential to any good marketing piece. So the other part of it is that there are copywriters just trained in SEO. Like I am. So that your
web writing is key worded for your industry, and your topic, and the products that you're trying to sell.
Right and then there are people who are content writers and they're not necessarily looking at the marketing aspect of things. They just like to tell a good story. They might be educating but they're not necessarily trying to move people to take an action. They just want to write.
So there are differences between b2c, b2b, content writers, and direct response marketing copywriters.
Which is why a lot of us choose a niche right. So I've chosen a niche, my niche is real estate. I have a real estate background, but I also have a marketing and sales background, so I also love to write Marketing copy. Anything I can do to help a business grow is what I want to write for them.
So as you're hiring copywriters you'll find out their background. Talk to them a little bit and see if they're going to be a good fit for you.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!
Marketing and Content Copywriter | Small Business, Real Estate Brokers, Agents, Investors, Property Management, Builders, Proptech | Appleton WI