<![CDATA[HATZ COPYWRITING - Blog]]>Sat, 25 Jul 2026 05:53:02 -0500EditMySite<![CDATA[Y​our AI content sounds fine. That's the problem.]]>Wed, 17 Jun 2026 18:41:53 GMThttps://www.hatzcopywriting.com/blog/your-ai-content-sounds-fine-thats-the-problemA client forwarded me a batch of blog posts her team had been producing with AI assistance.

They were good. Genuinely.

Well-organized, clean sentences, no obvious errors. Her marketing manager had spent real time on them. You could tell.

I read through all six and couldn't find a single sentence that sounded like her company.

Not one. In six posts. About a brand I'd written for before and knew pretty well.

That's not a quality problem. That's a voice problem. And it's the AI content issue nobody is talking about — because the content looks fine on the surface, and "it doesn't quite sound like us" is a hard thing to bring to your CMO when the output is technically competent and the time savings are real.

What's actually happening

AI is extraordinary at producing coherent, readable prose. It has read essentially everything — every industry blog, every brand guide template, every thought leadership piece ever posted on LinkedIn. It knows how companies are supposed to sound.

Which is exactly the problem.

When you ask AI to write content for your brand, it defaults to how brands in your category generally sound.

Competent. Professional. Indistinguishable.

It's not being lazy. It's doing exactly what it was trained to do. You just haven't told it enough about what makes you not like everyone else.

The symptom shows up subtly at first. Your team produces content faster — great. But over a few months, something starts to feel slightly off. The blog posts sound a little flat. The social captions feel generic. A colleague reads something and says "did we write this?" and nobody's quite sure.

That's the drift. And it compounds quietly until suddenly your brand sounds like a category, not a company.

The fix most people try (and why it doesn't work)

The standard advice is to give AI your brand voice guide and tell it to follow it.

I've tried this. Most brand voice guides are written for human writers — they say things like "we're conversational but professional" and "we use an active voice" and "we don't take ourselves too seriously." That's useful guidance for a person. AI reads it and produces... slightly more personalized generic content.

The other thing people try: prompting harder. Adding more adjectives. Telling AI to "write like a real person" or "avoid corporate language."

This helps a little. But you're still working around the core issue, which is that AI needs examples, not descriptions. It needs to see the specific sentences you'd actually approve, understand the patterns in your best existing content, and have that translated into prompting language it can actually use.

That translation is the part that requires a human copywriter who knows what they're looking at.

What a voice-calibrated prompt system actually is

I want to be specific here because "custom prompts" has become one of those phrases that sounds meaningful and could mean anything.

What I build for clients is a set of prompts — usually five to eight, organized by content type — that have been constructed from the inside out. Starting with your actual content. The pieces that got shared. The copy your team reads and thinks yes, that's us. The emails that got replies.

I take those, pull out the patterns (sentence length, how you handle transitions, what you do with technical language, how you pace a paragraph, when you use humor and when you don't), and translate those patterns into prompting language Claude can work with.

Then I test them. Against real content your team actually needs. I run drafts, compare them to your existing work, adjust, run them again. The system doesn't get handed over until it's producing drafts that actually sound like you — not like a brand voice guide describing you.

The reference doc that comes with it isn't a style guide. It's a working document your team can use to brief AI on any new content type, written in the specific format that actually tells AI what it needs to know.

Where this fits in your current workflow

This isn't a replacement for your content team. It's what makes your content team faster without losing the thing that makes your brand recognizable.

Your writers stop spending 40% of their time fixing AI output that's technically fine but subtly wrong. Your social captions stop going through three rounds of revisions because the first draft didn't sound like you. Your blog posts stop reading like they were written by someone who researched your company for an afternoon.

The drafts become a real starting point instead of a rewrite.

That's what I hear most consistently from people after this process: not that the content got better, but that the friction got lower. The AI output started feeling like something they could actually use, instead of something they had to fix.

What this engagement looks like

It's a two-week project. Scoped, contained, with one clear deliverable at the end.

Week one: I do a voice intake — I go through your best existing content, ask you some specific questions about your audience and the content types you produce most often, and identify the patterns that make your writing yours.

Week two: I build and test the prompt system. You see drafts, give feedback, I refine. At the end, you have a working system and a reference document.

Investment starts at $950.

This isn't a monthly retainer. It's not a "let's have an exploratory call about your content strategy." It's a specific thing that solves a specific problem — and at the end of two weeks, you have something real to use.

Who this is (and isn't) for

This works best for brands that are already producing AI-assisted content and noticing the drift. You've got the workflow. You've got team buy-in. Something just feels slightly off and you want to fix it properly instead of prompting harder and hoping.

It's not the right fit if you haven't started using AI for content yet — that's a different conversation.

And it's not for teams that want a consultant to overhaul their entire content operation. This is a targeted fix for a specific problem. The scope is intentionally tight.

If your content has started to sound like everyone else's content, and you've been quietly wondering if AI is the culprit — it probably is.

And that's fixable.

Book a 20-minute call or comment below.]]><![CDATA[How to Build a Profitable Email List from Scratch]]>Mon, 31 Mar 2025 12:49:12 GMThttps://www.hatzcopywriting.com/blog/how-to-build-a-profitable-email-list-from-scratchBuilding an email list is one of the most powerful ways to grow your business and generate predictable revenue. While social media algorithms change and paid ads get more expensive, your email list is an asset you own and control.

Yet, most entrepreneurs struggle to build an engaged, profitable list. They either collect emails that never convert into sales, or they spend too much money on leads that don’t stick around.

That’s where My Peeps 2.0 comes in—a system designed to help you build a highly engaged, money-making email list fast and affordably. In this guide, we’ll break down exactly how to build a list that doesn’t just sit there, but could help you print money on demand.

Why Most Email Lists Don’t Make Money

Building an email list isn’t just about collecting emails—it’s about attracting the right people and nurturing them effectively. Here are the top mistakes that kill email marketing success:

1. Growing a List Without a Strategy
Many business owners believe they need a massive list to make money. But having 10,000 random emails won’t help you if those people don’t care about your offer.

❌ The wrong way: Buying email lists, running generic lead ads, or offering irrelevant freebies.
✅ The right way: Attracting a targeted audience with a highly relevant lead magnet and a well-structured email sequence.

2. Sending Boring, Generic Emails

Most emails fall into one of two categories:
  • Too salesy (every email is “BUY NOW”)
  • Too boring (long, lifeless newsletters)

The truth? People open emails that are valuable, entertaining, and personal.

Example: Instead of saying, “Our new course is live! Click here to buy,” try this:
🔥 Subject Line: “I made this mistake, and it cost me $10,000”
📩 Email: Share a personal story, hook your audience, and naturally introduce your offer as the solution.

3. Waiting Too Long to Sell

A common myth is that you need to “nurture” your list for months before selling. But the reality is, if someone signs up for your list, they’re interested now—so waiting too long to sell is a mistake.

Instead, you should:
✅ Provide immediate value
✅ Build trust fast
✅ Make offers strategically

The My Peeps 2.0 Formula for Building a Profitable Email List

The My Peeps 2.0 system simplifies list building into three key steps:

Step 1: Create an Irresistible Lead Magnet
A lead magnet is something valuable you give away for free in exchange for an email. The key is to create something that attracts action-takers, not just freebie seekers.

💡 High-Converting Lead Magnet Ideas:
  • A cheat sheet (e.g., “The 5-Minute Email Script That Gets Sales”)
  • A mini course (e.g., “3 Steps to Your First $1,000 Online”)
  • A free AI tool or calculator
👉 Pro Tip: Make your lead magnet hyper-specific to your paid offer. If your lead magnet solves a small part of a bigger problem, your audience will naturally want the next step (which is your paid product).

Step 2: Set Up an Automated Email Sequence
Once people sign up, you need a sequence of emails that builds trust and leads to a sale. This is where most businesses fail—they either send no emails at all or only send one and stop. (The signature profit sequence will warm up your audience, build trust and have them ready to buy)

Step 3: Drive Traffic the Smart Way
Now that you have a system in place, you need a steady stream of leads coming in. You can do this organically, with paid ads or our favorite off-market method to get traffic for pennies on the dollar.



The Bonuses That Make This System Unstoppable
My Peeps 2.0, you don’t just get a course—you get an entire business-building system.
🔥 Bonus 1: Big Ticket Email Mojo Learn how to write emails that sell, whether you have 100 or 100,000 subscribers. This bonus alone can 10x your revenue.
🔥 Bonus 2: Shogun Traffic Method No audience? No problem. This method brings in targeted, high-quality leads without breaking the bank.

Final Thoughts: The Fastest Way to Build a $1,000,000 Email List
Email marketing is the closest thing to printing money—when done right. If you follow the My Peeps 2.0 system, you can:
✅ Build a highly engaged list
✅ Write emails that people love to read
✅ Convert subscribers into paying customers fast

Want to start building your email empire the right way?
Click here to get access to My Peeps 2.0 and start today! 🚀

​
#EmailMarketing #PassiveIncome #ListBuilding #MakeMoneyOnline]]><![CDATA[Why Your Marketing Isn't Working (And How to Fix It)!]]>Thu, 27 Mar 2025 18:16:55 GMThttps://www.hatzcopywriting.com/blog/why-your-marketing-isnt-working-and-how-to-fix-itMarketing is the backbone of any business. You can have the best product in the world, but if your marketing isn’t working, your sales will struggle.

Many entrepreneurs and business owners find themselves in a frustrating cycle—creating content, running ads, and trying every “marketing hack” they can find, only to see little to no results.

The truth is, if your marketing isn’t converting, it’s not because your offer is bad. It’s because your messaging isn’t resonating with your audience. In this post, we’ll break down why your marketing may not be working and, more importantly, how to fix it using the Symptom to Sale Method so your audience sees you as the ONLY solution to their problem.

Why Most Marketing Fails

1. Talking About Features Instead of Emotions
One of the biggest mistakes marketers make is focusing on features instead of emotions. People don’t buy features—they buy transformation. Let’s look at an example:
❌ “Our coaching program includes 12 weeks of calls, worksheets, and accountability groups.”
✅ “We help you finally break free from financial stress and build a life of freedom.”
Notice the difference? The first version talks about what’s included, while the second talks about the transformation. Buyers are driven by emotion first and logic second, so your marketing must speak to what they truly desire.

2. Not Addressing the REAL Pain Points
Your audience isn’t looking for a solution to “increase revenue” or “improve productivity.” They’re looking to escape a painful reality that frustrates them every day. If your marketing isn’t directly addressing their struggles, they won’t feel compelled to take action.
For example, instead of saying:
❌ “Learn how to grow your business with better marketing.”
Try:
✅ “Sick of spending hours on marketing with zero sales? Discover how to create messaging that actually converts.”
People take action when they feel understood. If you can describe their problem better than they can, they’ll assume you have the solution.

3. Your Messaging Is Too Generic
Ever heard an ad that sounds like this?
👉 “Struggling to grow your business? Our program can help!”
Yawn. 🥱 This type of messaging doesn’t stand out because it’s vague and overused. Instead, you need to get specific so your audience feels like you’re speaking directly to them.
A better way to frame it:
✅ “Are you a coach or course creator struggling to get clients? Our system helps you craft irresistible messaging that turns followers into buyers—without spending a fortune on ads.”
Now, your ideal audience knows exactly who you help and what makes your approach different.

4. Using “Me-Focused” Language
It’s easy to fall into the trap of talking about your business, your credentials, and your offer. But here’s the harsh truth:
👉 Your audience doesn’t care about you. They care about themselves.
Instead of saying:
❌ “We’ve helped hundreds of business owners grow their revenue.”
Flip the focus to them:
✅ “Imagine what it would feel like to wake up to daily sales—without stressing over marketing. That’s what’s possible with the right messaging.”
See the difference? The second version makes the audience the hero, which increases engagement and conversions.

How to Fix Your Marketing with the Symptom to Sale Method

The Symptom to Sale Method is designed to help you craft messaging that resonates with your audience on a deep level. Here’s how it works:

Step 1: Identify the Symptoms Your Audience Is Experiencing
Before you can sell a solution, you need to understand the specific problems your audience is dealing with. Ask yourself:
  • What keeps them up at night?
  • What frustrations do they experience daily?
  • What have they tried before that didn’t work?
For example, if you help people build an online business, their symptoms might be: ❌ Spending hours creating content with no engagement ❌ Struggling to get leads without spending a fortune ❌ Feeling overwhelmed by marketing and not knowing what to do next.

Step 2: Speak to Their Emotions
Once you know their pain points, your marketing should validate their feelings. Use phrases like:
  • “I know how frustrating it is when…”
  • “You’re not alone—so many people struggle with…”
  • “If you’re tired of [frustration], I’ve got good news…”
When people feel understood, they trust you more—and trust leads to sales.

Step 3: Position Your Offer as the ONLY Solution
Most people make the mistake of positioning their offer as “one of many options.” Instead, you want to make it clear that your solution is the ONLY way to get the result they want.

For example:
👉 “The Symptom to Sale Method is the only system designed to help you craft messaging that speaks directly to your audience’s emotions—so they feel like you truly understand them and are eager to buy.”

Step 4: Use Social Proof & Urgency
People need proof that your method works. If you have testimonials, share them. If you have personal experience, tell a story. And always create urgency:
🚀 “Doors close in 48 hours!” 🔥 “Spots are limited—don’t miss out!”

Final Thoughts: Make Your Marketing Work for You

Marketing doesn’t have to be complicated or frustrating. If you shift your messaging to focus on your audience’s symptoms, you’ll see a dramatic increase in engagement and sales.

Want to learn how to do this step-by-step? Try the Symptom to Sale Method for free and see how easy selling can be when your message actually connects.

Click here to get started!

#MarketingTips #SalesPsychology #BusinessGrowth

]]><![CDATA[Connecting Communities and Course Creators]]>Wed, 26 Mar 2025 15:47:35 GMThttps://www.hatzcopywriting.com/blog/connecting-communities-and-course-creatorsIn the ever-evolving landscape of online learning, a powerful opportunity is emerging—one that transforms how knowledge is shared, learned, and monetized. This is the story of how community owners and course creators can revolutionize education by working together in ways never before possible.

The Missing Piece in Online Learning and Community
For years, two groups have been struggling in parallel:

Community Owners:
  • Constantly seeking ways to provide value to their members
  • Spending countless hours curating content
  • Trying to keep their communities engaged and growing


Course Creators:
  • Fighting to find the right audience
  • Investing tremendous effort in marketing
  • Struggling to connect with learners who truly need their expertise

What if these two groups could solve each other's problems?

The Perfect Match: Communities Meet Courses

Imagine a marketplace where:
  • Community owners instantly access high-quality, vetted courses
  • Course creators find ready-made, engaged audiences
  • Learning becomes more targeted, efficient, and meaningful


For Community Owners
You've built something incredible—a group of people united by shared interests, goals, or challenges. But maintaining that community's value is a constant challenge. Creating content? Time-consuming. Finding experts? Difficult.

A connector can help you find:

  • Providing instant, expert-created content
  • Offering diverse learning paths
  • Creating a new revenue stream
  • Keeping members engaged and growing

For Course Creators
You've developed specialized knowledge. You understand a topic deeply. But the marketing maze—finding the right students, proving your credibility—it's exhausting.
A connector can help you change everything by:
  • Connecting you with pre-qualified, motivated learners
  • Reducing marketing overhead
  • Providing instant credibility
  • Allowing you to focus on what you do best: teaching


More Than a Transaction: A Learning Ecosystem
This isn't just about selling courses or filling community slots. It's about creating meaningful connections. It's about recognizing that learning is fundamentally a human experience—collaborative, contextual, and deeply personal.

How It Works
  1. Curation: As a connector, we carefully select courses that fit your audience's needs
  2. Delivery: Seamless integration into existing community platforms
  3. Win-Win-Win: The course creator gets more students, the community owner is a hero in their audience's eyes for solving a problem, and we all earn a little along the way. 


The Bigger Picture
We're witnessing the democratization of expertise. No longer are learning resources locked behind expensive institutions or scattered across the internet. Now, they're tailored, accessible, and directly connected to the people who need them most.
​
A Call to Action
  • Community Owners: Your members are waiting for meaningful growth opportunities
  • Course Creators: Your expertise has a home, waiting to be discovered
  • Learners: Prepare for a new era of targeted, community-driven education
The future of learning is collaborative, targeted, and more powerful than ever before.

Are you a community leader or course creator ready to be part of this revolution? Comment "connect" to get started! 
#LearningInnovation #CommunityEducation #CourseCreation




]]><![CDATA[How to Find Your Ideal Audience When You're Starting from Zero]]>Tue, 25 Mar 2025 13:17:41 GMThttps://www.hatzcopywriting.com/blog/how-to-find-your-ideal-audience-when-youre-starting-from-zeroIn a world drowning in AI-generated content and cookie-cutter marketing, how do you truly connect with an audience when you're starting from scratch?

​The Painful Truth About Audience Discovery

Most marketers approach audience research backwards.
They:
  • Generate generic personas
  • Create broad, forgettable messaging
  • Chase anyone with a pulse
But what if there was a way to laser-focus your marketing, even when you know nothing about your potential customers?

Introducing the Mini Monopoly AI Toolkit: Your Audience Discovery Secret Weapon

The key isn't more data. It's deeper understanding.

Our toolkit helps you do something revolutionary: uncover the REAL motivations driving your potential audience. Not surface-level wants, but deep, almost-embarrassing frustrations that keep them up at night.

How It Works: The 3 Unavoidable Discoveries
The Fed Up Point
  • Forget what people SAY they want
  • Discover what they're truly DESPERATE to solve
  • Identify the breaking point that drives real action

The Different & Desirable Way Out
  • Create solutions that aren't just "better"
  • Design an approach that makes comparison impossible
  • Craft a path that genuinely excites your prospects

Your Unique Delivery
  • Leverage insights NO AI can replicate
  • Bring your personal experience to the forefront
  • Create an approach that's authentically YOU

Why Traditional Research Falls Short

AI can generate content. Surveys can collect data. But neither can truly understand the nuanced human experience of frustration, hope, and transformation.
Our toolkit bridges that gap by helping you:
  • Listen between the lines
  • Recognize patterns AI misses
  • Develop empathy-driven insights

Real-World Impact
Imagine knowing exactly:
  • What keeps your potential customers frustrated
  • Why current solutions feel like bandaids
  • How YOU can be their perfect guide

​That's not just marketing. That's connection.

Ready to Transform Your Audience Strategy?
Don't spend another moment guessing. Start discovering.

 Get Your Mini Monopoly AI Toolkit

P.S. This isn't about manipulating audiences. It's about understanding them so deeply that your solution becomes their obvious next step.]]><![CDATA[The Hidden Trap Most Entrepreneurs Never Escape]]>Tue, 25 Mar 2025 13:09:52 GMThttps://www.hatzcopywriting.com/blog/the-hidden-trap-most-entrepreneurs-never-escape
Let me ask you something personal: When was the last time you felt truly in control of your business, rather than your business controlling you?

The Exhausting Cycle of "Chasing"

Most entrepreneurs are stuck in what I call the "Chasing Cycle":
  • Chasing prospects who don't understand their value
  • Chasing competitors who force constant price wars
  • Chasing trends that disappear faster than they can capitalize on them
It's exhausting. And it's unnecessary.

The Shift from Chasing to Choosing
Imagine a world where:
  • Clients seek YOU out
  • Your expertise is so unique that comparison becomes impossible
  • You work less but earn more
  • Your marketing does the heavy lifting
This isn't a fantasy. It's a strategic approach that top performers are using right now.

The Three Unavoidable Decisions
  1. Identify the Real Problem: Go beyond surface-level complaints. What are people truly fed up with?
  2. Create a Different Path: Don't just improve existing solutions. Reimagine them entirely.
  3. Deliver Uniquely: Leverage your personal experiences and perspective – something AI can't replicate.

Your Turning Point
If you're feeling:
  • Overwhelmed by constant selling
  • Frustrated with low-converting strategies
  • Ready for a more intelligent approach to business
You're not alone. And more importantly, you're closer to a breakthrough than you realize.

Would you like to explore how to transform your business from a hustling machine to a strategic powerhouse? 

Check out our FREE demo!]]><![CDATA[New Year, New Opportunities]]>Tue, 14 Jan 2025 16:03:15 GMThttps://www.hatzcopywriting.com/blog/new-year-new-opportunitiesToday we are excited to share that we have a new opportunity to offer QuickBooks, a tool that helps you run your finances!

We know as a small business, you are always in need of support when it comes to running your book in an easy, efficient, and smart way. That’s why we’re offering QuickBooks to help solve this gap for you and your business.

By using QuickBooks, you will save time and money!

It is a simple, automated, and organized platform that stores all your accounting information in one place.

QuickBooks also helps with managing your invoices and expenses by using custom reminders and tracking features throughout its lifetime.

We are excited to be able to offer you a discount on QuickBooks products: Visit Now.

We’re excited to have you take advantage of this amazing product and we can’t wait to hear how QuickBooks has helped you!]]><![CDATA[Profit Margins in a New Pie]]>Thu, 23 May 2024 17:05:05 GMThttps://www.hatzcopywriting.com/blog/profit-margins-in-a-new-pieOne of the hardest things for people to do is visualize a new pie when it comes to sales. Here's what I mean: say you took a year to build out a course, went through your sales 3-month launch, acquired students who took the 90-day course, they graduated and you got paid. Let's assume your course is now paid for, you make a profit when your students join and they make a profit by implementing your process. Win-Win. 
Picture

The troubled lens of ongoing sales

Now, a few years later, when you sell the course and get new students, you need to support more people on your team. You now have coaches to implement the course, customer service for payment and course access issues, and a marketing and sales team to keep the ads going and leads flowing. The profit is not as large with every sale, in fact, it's worse than when you were running the course alone.

However, your lead volume clears up this initial troubled lens.  You now find that the bottlenecks are not in marketing and getting leads, it's in closing sales. Each time there are leads they need to go through a sales call process. Each sales person only has so many time slots a day to talk to potential clients. This can stall each sale as not everyone likes to get on the phone with a sales person - more than likely, they know they will be sold and no one really likes that even if they desperately NEED the product or service. They want to have a conversation in which they feel like they made a decision to purchase and move forward. 

Moving forward and a little math...don't worry 

Back to the pie, this particular sales pie is now cut into 5 between the coaches, customer service, sales, marketing, and the course owner. So how in the world can you clear up the bottleneck and get more sales when your profits when students do sign up is split into so many directions. 

You can't. 

In that scenario, there is no room. Without another way that doesn't affect the original pie, you can't take out another slice and have it be a profitable endeavor. Yet, something needs to change to get more sales closed. 

Option #1- hire more salespeople - might be able to up the volume, but you'll be adding to your COGS. 

Option #2 - work with an outside sales person who focuses on having conversations with people who went through your sales process but are now in your nurturing list because they didn't take action. 

You may argue, "aren't you just adding another cost?" and I would reply with, "Not in the slightest, especially since option 2 is only paid on a percentage of sales brought in, not the upfront work and effort to get those sales. 

Wheels start turning and people start to realize this is a New Pie.

Yes, there may have upfront work but that work didn't lead to an acquisition of a new student. The upfront work helps to build the trust and credibility that an outside sales person can piggyback off of when contacting the people on the nurture list.

These are people that probably won't buy, unless something or someone moves them to a decision. They could stay on this list essentially... forever. So option 2, would be bringing in sales from a New Pie. There is no split in this pie except for the percentages between the course owner and the outside sales person. 

So let's do some math, again don't worry, I do not especially like math beyond the basics so that is what we will be using. 

Let's say you have an offer that is $2000 for 3 months, and a recurring amount of $1000/mo after for ongoing coaching. In this example people attend a webinar and then move on to either a sales call or a follow-up email sequence about the offering in the webinar. 

For easy math, you had 100 people sign up, 50 actually attend, and 5 of those people get on a sales call, 2 people move on to coaching. In an hour, you've just added $4000 in sales and $2000 recurring for a year ($24,000) while they get your top notch coaching course and help in their business - Win-Win. 

What about the 50 who didn't sign up for a sales call?

They get moved to follow-up emails where maybe another 2-5 sign up. Great, you've doubled your sales and more students will benefit. 

But you still have 45, who are undecided. They get moved to your automated nurturing list to hear from you occasionally and probably never make a decision.

Why? 

Because they have questions or objections that were never answered. They are unsure that it will work for them and because no one is going to ask them about it, they will silently say "no." 

Now you add your outside sales person, who sends out an email 1:1 to these 45 people asking them about their thoughts and the course. You start to gather data from 45 people telling you why they didn't purchase to begin with and what would help them.

​You can now use this data in marketing because you have an open door to the objections and questions that were not answered. While your outside sales person helps them and moves them to a decision to purchase or not. 

Let's say that half purchase - you now have another 25 people in the course at $2000 ($50,000) and a years worth of recurring coaching at $1000 each ($300,000) all because someone on your team reached out. 

Your outside sales person is asking 50% commission for the initial course - $25,000 to get our students enrolled. You keep $325,000 that you didn't have previously because this is a New Pie. 

Yes, that is the dream scenario. 

What if it bombs and there are no sales - then there is nothing to split. No time or energy wasted by the course owner. They can decide to try another test or go their separate ways. There is no risk, and so much upside potential, why not try? 

What do you think?
​Do you think you'd run a test with the outside sales person? 
]]><![CDATA[Prospects are NOT Buyers...]]>Mon, 20 May 2024 18:48:26 GMThttps://www.hatzcopywriting.com/blog/prospects-are-not-buyers
Picture
Have you ever had that moment when you have to just shake your head, knowing that even though your coach tried to tell you not to work with untested leads, lists, or groups, you went ahead and did it anyway? Yep, that is what has happened now over and over again because I want to help people get sales.  Now, don't get me wrong, some sales tests have produced sales, while others have failed miserably. Thank goodness, I run these test on my time and dime without any work on my partner's part. 

This falls under the I should have listened to my coach category!

Don't get me wrong; some sales tests have produced sales, while others have failed miserably. Thank goodness, I run these tests on my time and dime without any work on my partner's part. Otherwise, I can only imagine the frustration if they paid for this service upfront and got these results. I know businesses do it all the time by running ads and marketing campaigns, but I would feel horrible if I was running those accounts and not getting them results. 
​

The flip side of the quarter

So, what has been working, just as my coach preaches- working with buyers lists,  groups that have sold products and services to their members, newsletters that have a sales track record, social media influencers who are already selling.

The point is to work with people who are doing well. So well that they really don't need my services. Unless they want to get back to doing what they love to do and get away from the sales side. For those partners I can bring in a separate income stream from what they are already doing:
  • with no upfront fee
  • with their current marketing IP 
  • with their courses, products, and services
And complete outside of any of their sales efforts, and becoming a separate arm of business that works with them to bring in profit.  

I want to help everyone

While that is 100% accurate and honest, it is not realistic. 

Some partners are not a good fit. We don't jive. I'm peanut butter, and they are mustard; we just don't make a good combo. Both work well separately in the right sandwich, but just not together in this one and that's ok. 

The best partners that I have helped bring in sales for are the ones who have an active list of buyers. They communicate often and the audience knows, likes, trusts, and has purchased from them in the past. The offer could be the same, different, an upsell or an affiliate offer. With an active buyers list there are always people waiting in the wings to be communicated with in the right way to answer their questions, objections, or speak to their present pain and help walk them toward a solution in conversation. 

Who do you know who is busy and bringing in the sales but wants to get back to the part of their business they really love? If you have anyone in mind, we should talk! I won't make any promises - as you've seen some tests have been great while others have been complete bombs. But if I can help to keep their audience happy by serving them, it's a win-win-win. 
]]><![CDATA[Helping Clients Get Results]]>Tue, 16 Apr 2024 15:14:05 GMThttps://www.hatzcopywriting.com/blog/helping-clients-get-results
Picture
Isn't that the goal of all marketing and sales when you freelance for a client?

To get them results.

These results can be varied. 

Results could look like: 
more sales
more leads
good conversations with prospects
feedback to marketing ....
data...it's all about data. 

Without the data you don't know what is working and what is not. Why through good money at a losing strategy if it's not supplying you with any data? 

I've recently teamed up with my husband, Leon Hatzenbihler, to add another leg to our business --- helping clients get results in back-end sales. 

We employ many different tactics to increase sales. However, other than the revenue we've generated the best thing we could achieve for our clients is nuggets of pure gold in the data. 

Our conversations with buyers and prospects has uncovered valuable information that our clients can use in their front-end marketing. These insights have included exactly why the buyers purchased and exactly what's holding prospects back. 

You maybe thinking this is no different that knowing the "hot buttons," to being with and writing your marketing for that avatar and hot button. 

It may start that way, but by digging deeper and actually having the conversations, you find out the real motivation for the purchase or lack there of. 

When you have that data and use it in marketing, you'll begin to see it raining in sales. If not, then you haven't found the right pain point and need to be having more conversations. 

If you - 
  • have an audience on any social media channel
  • or an email list
and are already making sales 

but want to get back to the parts you love doing...let's talk.  
Contact us today. 


]]>