HATZ COPYWRITING

So much has changed in the past 10 years! And considering the past 25 years, the world with consumer internet will never be the same again. While that is a rant and revelation for a different post, I wanted to bring your attention to a significant change on LinkedIn. 

If you know about it, great! I hope you've used it, if not...NOW is the time! 

I'm using capital letters and exclamation points for a reason. 

LinkedIn has increased the number of characters you can have in your LinkedIn summary or description. This is a serious move in marketing real estate. You really should use it to your advantage. 

With the extra space, you can tell more of your story, add relevant keywords to help clients find you and expand on the explanation of your services. You could share more of your personality and what sets you apart from others in your profession. 

The possibilities are only limited to the new increase in character count and your writing ability...get writing and attract more clients today!

When they graduate their program, they are still Doctors.

That's what my life was like. Average. I graduated from college with a C average and a Psychology degree. 

Now for those who don't know, a psychology degree is the same as a liberal arts degree if you don't get an A-B average.

Your choices are limited. 

You can't apply for grad school to get a masters degree and you aren't qualified to be a counselor. You often have to take jobs you're overqualified for and put up with lower pay because you're stuck in between good enough and not yet. 
At least that was part of my journey, stuck between good enough and not yet. 

Jump Right In

So I decided to do my own thing. I found a business opportunity that really excited me. I jumped in and learned all I could. I mastered the knowledge and started as a health care recruiter. 

Giving up too quickly

I quickly found out that cold calling Doctors was not for me. I froze in every conversation. After 8 months of stress and anxiety, I gave up. If I would have just had a few bad conversations, I know I would have become a better recruiter. 

Persistence pays off

I decided the second attempt at self-employment would be ”The One.” 
I again mastered the knowledge and dove into real estate buying and leasing. 

Long story, short; my love of real estate was born! 

I own rentals. I've been the property manager. I've flipped properties. I've been the director of a local REIA and I've been a private money lender. 

Did I mention I love real estate!

So when I became a copywriter, I decided to reach out to fellow investors who are struggling to set themselves apart. 

And it worked, for a while..but investors are DIYers. If they can't get it for pennies on the dollar and turn it for 200% return--- it's not for them.

So I learned to write for SEO, B2B and kept real estate as my ongoing project on the side.

Now, I'd love to tell you after 4 years I'm swamped with clients and can't fit another in my schedule. I'm not there yet.

I actively market my copywriting services daily and I will get there because of two main things:

1. I love to help others succeed! If your marketing is rough or non-existent, we can fix that together and bring in clients and profits.
2. I am persistent! Doggedly persistent. I will follow up with a prospect until they let me they don't need my help OR we work together.

So how can I help you succeed? 

Do you have marketing that needs to be written but you can’t find the time? 
Are you wanting to start writing a blog or being consistent on social media but don’t have a strategy? 

Check out my services and contact me today.

It’s incredible!

Businesses still fall short on basic search engine optimization (SEO) techniques on their websites, in content, and across social channels. 

There are SEO practices a local business can employ to gain traffic and customers. ​

In my journey as a copywriter, I knew SEO was a major player in writing for any company and took specialized training to add this skill set.  

I admit, even I don’t use it in everything. I don’t keyword stuff. I’m not great at asking for google reviews. There are other steps I have put into place to help my website and content get found. 


Here are seven steps you can do today to improve the SEO of your content. 

• Find your primary keyword phrase.
  • Use variations of your primary phrase in many locations.
  • Don’t overuse and cause your readers to roll their eyes when reading your content.
• A good resource to find the primary keyword phrase and a few variations-www.answerthepublic.com

• Try to integrate keywords naturally as if in conversation-don’t force. Read it out loud. 

• Uses synonyms people would use to search- Ex. “sales training”- also use “sales skills,” “sales classes.”

• Put keywords in your headlines, and subheadlines while keeping the copy conversational.

• Use your key phrase a second time, but in the form of a question.

Rule of thumb for keywords 

• Primary keywords = 1 to 5%
  
• Secondary keywords = 2 to 5%
  
• Long-tail keywords = 2 to 3%

So now you may be thinking;

“That’s well and good, but how will I know which keywords to use.”


Here are four tools to help you in your keyword research

• You know your customer best, think about the words they use to describe your product and service.

• Google suggested searches- when you start typing in Google, it tries to finish your sentence for you. Those are already popular search terms you can use if appropriate.

• If anyone has done SEO research for you already, for any of your marketing, use that in your content writing as well.
• Other free tools to search for keywords: wordtracker.com, semrush.com, keywordseverywhere.com, kwfinder.com, and answerthepublic.com

You are now armed with the tools necessary to beef up SEO on your website, in content, and on your social channels.  

Email me to run an SEO audit on your website and provide you with a report of items to fix for the highest impact. 

Everyone knows our two commodities are:

• Money
• Time

You are going to pay someone to do the work for you. 


Or 


You'll pay with your time by doing the work yourself. 


So I'm giving you a couple of options. 


Option one will save you money. I’m giving you a copy of the questions I use when writing a case study. With these questions and a little storytelling, you can write up a client success story to share with your prospects and potential clients. 


Option two would save you time. You can hire me to write client success stories for you. This includes the interviews, research, writing, and editing to create a great case study showcasing how your products and services solved the client's problems.  

Social proof is compelling. 

If you don't agree,  think about the last time you went out to eat, or purchased anything. You can't tell me you didn't ask for recommendations or look at the reviews and comments before the purchase.  That my friends is social proof. 

To get your copy of the case study questions I use, visit Case Study Questions now or email me to help you write your client success story. 

Why is it that we are quick to try and resolve any negative comment, or feedback from clients, but are unwilling to share success stories? ​

Understandably, businesses don't want to come across as arrogant and braggarts. 

"Oh, my business is the best, hire us." Or "See how happy these other people are, don't you want to be like them." 

Ultimately—that is the goal. 
But a good client success story, or case study, is an eloquent way to tell the story and sell your products and services at the same time. 
Let me give you a B2B example for a fictional company.



Networking is the Key to Increased Sales
This company now makes almost 30% more new contacts each week

The biggest networking challenges among salespeople are:

• Contacting enough prospective clients without cold calling
• Connecting with the right people
• Confidently setting new prospect appointments 

Janice Bell, CEO of Kinnear Office Furnishings, specializes in interior design for companies said, "One of our toughest problems is identifying who we need to contact. Sometimes the office manager is in charge, but it can just as easily be the CEO! So we need to spend a lot of time networking to find the right person."  

For the Kinnear sales team, taking action creates opportunities. 

Bell says, "We have a 'product' that is of very high value to a company but, frankly, difficult to sell. So we're continually looking for any edge we can to get our foot in the door."  

Bell went searching online for that edge and found Smith Training and Consulting Inc. Their program called Networking For Sales Results teaches a 5-step Networking Method for contacting and landing appointments with new prospects. 
The program includes:

• A 2-day on-site workshop for your entire sales team.  No traveling required, saving you time and money. 

• A series of twelve online 20-minute training modules for each salesperson, to practice their new networking skills.  The modules are concise and easily fit into the busiest sales persons schedule. 

• A coach provides one-to-one support for 180 days, for each salesperson to master the networking skills they've learned. 

Implementation with little downtime.  
Bell said, "What I really like about the program is that there's no fluff or theory. Right from the first module, there were tips and tactics that our sales team could implement".  
"And they really, really liked the virtual training modules. They could access them at any time. They loved the fact they could call or email Michael himself to ask questions and get advice," said Bell.

When asked about results, Bell says, "We're getting our foot in the doors of a lot more prospects than we did before. I'd highly recommend it!"



As you can see, this case study tells the story and prompts others to learn more. The case study is the perfect combination of sales and social proof. 

Let's get started writing your client success stories today! Contact me at to set up your consultation. 

Have you ever had a conversation with someone and you know you talked business, it went well for both of you, you have a good feeling afterward but you know they won’t head your advice. 

This was what my meeting was like yesterday. 

Great conversation. A lot of questions about social media in a highly regulated industry. 

But I have my doubts he will help himself and follow through. Not because I doubt him. I don’t think he’s a content marketing believer. 

Here’s the thing. So many of us grew up when TV and radio were the kings and queens of the advertising world. While they have their place, they have been dethroned. 

Content marketing is the new king. 

You may not agree and that’s fine but the stats speak for themselves. 

According to content marketing company Brafton, “The trend of shifting more marketing dollars to digital channels will continue into the foreseeable future, with The CMO Survey projecting spend on digital marketing to increase from 44 percent of marketing budgets to 54 percent by 2024.”

They are also saying, “According to information from Marketing Charts, digital advertising in the U.S. is now a $30 billion larger market than TV advertising."

THAT SHOULD BLOW YOUR MIND!

• If you are not investing in content marketing; You, just like the kings and queens of old, will be dethroned. 

 

• If you are not participating at all because you think it’s a fad and you won’t get results…think again! 

 

• You may claim that content marketing doesn’t work. You may have started and stopped because you didn’t see an ROI. 

The problem with that is if you are doing nothing now, your results are SUPER NOTHING!

Even a small start can have a big impact. 

Let’s talk about moving the needle on your content marketing efforts today. To see my base packages visit my website 

Everything is customized according to my client’s needs. These packages are to give you an idea of the type of investment you’ll be making in yourself. 

I know you’re worth more than SUPER NOTHING. Let’s get started today!

An updated LinkedIn profile is extremely important to get found on LinkedIn. 

But then what? 

• Are you engaging people who comment, or message you? 
• Are you having actual conversations? 
  
  

One main problem my clients have is even after they update their profile and they start getting more activity on their account.

THEY DON’T KNOW WHAT TO DO NEXT! 

I get it. As a business professional, you are worried about getting leads and sales for your company. We all are. 

However, every missed connection, every missed conversation, every ignored message; could be a lost opportunity! 

This is one of the exact reasons people dislike spending time or money and not being able to see a return immediately…opportunity cost. 

Instead of viewing all messages and connections as spam, set aside 10 minutes a day to respond to any and all comments, messages, and connection requests.  

You won’t know where those conversations will take you. 

For other tips and “Best Practices” that I share with my clients-- to beef up their profiles, and engage with people on LinkedIn--

visit my website for your free “Best Practice” download now! 

I've received this question a few times over the past couple months that I wanted to explain.

Q: Why should I use LinkedIn?

Not to beat a dead horse or even worse answer a question with a question, but why wouldn't you use LinkedIn?

When it started it was a place to post your resume and qualifications for potential employers to find you.

Here's where LinkedIn is like a cat with 9 lives, it has changed too many times to count since inception in 2002

A: With over 575 million users, it is the largest professional social network.  40% of its users, actively use Linkedin daily. 

It's no longer just employees looking for jobs, it's for business owners to share their influence. Sharing tips and trick, and insider knowledge that helps their business function daily. 

It's become a key prospecting platform for all industries from Accounting to Writing, and Automotive to Motion Pictures. LinkedIn has also become the place to find business funding, marketing, partners and business opportunities. 

Imagine the possibilities of connecting with all those people! It's mind-blowing. 

If a potential client finds you on LinkedIn, you want them to be able to clearly understand: 

• Who you are
• What you do
• How you are different from others in your industry
• How you can help them

If your profile is not saying that in a client-centric way, you’re missing out on connections and potential sales. 

With a professionally written profile, you’ll now be able to easily share for whom your services fit, what makes you different, why those differences matter and what you do. Let people know you are on LinkedIn and how they can find you.

Take advantage of this ever-growing platform with an amazing LinkedIn profile. 

To help you do that, you can download the questions I use when I'm working with clients. 


Improve your LinkedIn profile today.