We all use them, we've filled them out time and time again but how can you consistently move from a contact form or opt-in form to a deal?
Contact forms and opt-ins are great ways to capture your leads information and as a consumer sign up to learn more about a company yet we are all missing the mark in providing that education.
The majority of emails, newsletters or special reports are written from the company's point of view. They think they are providing their customer with valuable information about how long they have been in business and how well they do this-that-or the other thing.
Yet---no one cares. They don't.
Successfully move your leads to opportunities by telling them how you can fix Their problems and meet Their needs. This can be done by writing in a customer benefit focused way.
Let me give you some examples.
Does your website or brochure or emails have a list of services you provide?
Do those services look something like a grocery list?
-- item 1
-- item 2
-- item 3
What does that list really mean to your customer or client? How does item 1, 2 or 3 benefit them?
That's what they really want to know. Provide those benefits and you have now moved your lead into an opportunity.
Your customers and clients are now engaged with your product or service.
How do you go from engaged to making a deal? The broken record says "more education and information". That is absolutely correct.
Your headline may have captured their attention and they signed up to learn more. The next email they received showed them the benefits of your product or service but they are not convinced.
Are you going to live up to your word?
Do you have a big benefit left that would move them to say "yes"?
This often takes the form of a guarantee, a bill of rights, an offer you haven't previously mentioned, a time limit or capacity limit, or some measuring stick that your customer can use to determine value.
And the last piece is to ASK for the sale, deal or partnership.
Don't assume they know what's next.
Everyone needs to be led.
What is your next step?
A consultation? A purchase? A contract?
If you fail to ask for that next step you are guaranteed not to get it!
You have now successfully moved a lead to an opportunity to a customer or client.
Do this with every contact you have. Use these touchpoint to consistently move prospects through your sales cycle and you'll be helping more people and increasing your bottom line in no time.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!