Make sure your clients can find you.
Most business owner’s think that if you put up a nice website your clients and prospects will be able to find you with 2 clicks of their mouse.
The sad reality is that unless you have paid Google for a prime position on the map or prospects are typing in your Exact web address…you are just getting lost in the crowd.
If you don’t have an unlimited budget to be able to control and keyword hundreds of pages… How do your prospects find you?
The answer is a website audit to find the broken stuff…fix the broken stuff…optimize your site with SEO copywriting so you will be found!
What is a site audit?
A site audit checks your website’s health through SEO analysis to make sure that search engines are finding your site and all the information you are presenting.
Specialized tools create a report of what needs to be fixed to make a website more accessible to your prospects. The errors and warnings must be fixed for search engines to read your website properly. If you don’t, you will continue to be lost on the web even with the best SEO copywriting.
How does the audit help?
The audit report ranks the errors and warnings from the greatest interference to the least. This gives you a picture of what is critical to fix first. All issues should be fixed to make the site function properly.
Create new content to get found…
With errors and warnings out of the way, a new audit can be done focusing on website SEO optimization. What most companies think they are doing by hiring an SEO company.
Tricks and tips no longer work in the ranking game and if you want to be found…you need to have your site edited or written by an SEO copywriter.
Google is looking for original content. Content that a prospect could find and take action on. Original articles, blogs, or items your prospects want to learn about and share with others.
That’s where an SEO copywriter comes in.
What an SEO copywriter does for you…
The short answer is…Get you found.
Don’t be lost on the web any longer than necessary.
Find out how your current content ranks and if your prospects are finding you with how your current content is written.
It starts with a key phrase audit to determine which best suits you and how you can take advantage of similar key phrases to rank in areas you have never ranked in before.
SEO copywriting for your key phrases can be done in a 2 different ways.
One is an SEO edit. It is less complicated than a site re-write. It can be done in a shorter amount of time. The information gathered from the key phrase research will be conversationally written into the existing content, meta-descriptions and picture tags. It will improve your rankings so your company comes up in multiple searches.
Two would be a complete re-write of the pages in an SEO copywriting format to incorporate the key phrases but also be marketing focused to first grab your clients and prospects attention. Then explain the benefits of doing business with your company and the benefits of using your products and services. Lastly, to write a compelling call to action where you ask for more information from them, ask them to purchase or use your product or service.
This is a longer process. It has rewards that don’t show up in just a simple edit. Not only will you rank better, but the writing will keep people on your site longer and persuade them to use you.
You can run a home page sample audit here.
The sad reality is that unless you have paid Google for a prime position on the map or prospects are typing in your Exact web address…you are just getting lost in the crowd.
If you don’t have an unlimited budget to be able to control and keyword hundreds of pages… How do your prospects find you?
The answer is a website audit to find the broken stuff…fix the broken stuff…optimize your site with SEO copywriting so you will be found!
What is a site audit?
A site audit checks your website’s health through SEO analysis to make sure that search engines are finding your site and all the information you are presenting.
Specialized tools create a report of what needs to be fixed to make a website more accessible to your prospects. The errors and warnings must be fixed for search engines to read your website properly. If you don’t, you will continue to be lost on the web even with the best SEO copywriting.
How does the audit help?
The audit report ranks the errors and warnings from the greatest interference to the least. This gives you a picture of what is critical to fix first. All issues should be fixed to make the site function properly.
Create new content to get found…
With errors and warnings out of the way, a new audit can be done focusing on website SEO optimization. What most companies think they are doing by hiring an SEO company.
Tricks and tips no longer work in the ranking game and if you want to be found…you need to have your site edited or written by an SEO copywriter.
Google is looking for original content. Content that a prospect could find and take action on. Original articles, blogs, or items your prospects want to learn about and share with others.
That’s where an SEO copywriter comes in.
What an SEO copywriter does for you…
The short answer is…Get you found.
Don’t be lost on the web any longer than necessary.
Find out how your current content ranks and if your prospects are finding you with how your current content is written.
It starts with a key phrase audit to determine which best suits you and how you can take advantage of similar key phrases to rank in areas you have never ranked in before.
SEO copywriting for your key phrases can be done in a 2 different ways.
One is an SEO edit. It is less complicated than a site re-write. It can be done in a shorter amount of time. The information gathered from the key phrase research will be conversationally written into the existing content, meta-descriptions and picture tags. It will improve your rankings so your company comes up in multiple searches.
Two would be a complete re-write of the pages in an SEO copywriting format to incorporate the key phrases but also be marketing focused to first grab your clients and prospects attention. Then explain the benefits of doing business with your company and the benefits of using your products and services. Lastly, to write a compelling call to action where you ask for more information from them, ask them to purchase or use your product or service.
This is a longer process. It has rewards that don’t show up in just a simple edit. Not only will you rank better, but the writing will keep people on your site longer and persuade them to use you.
You can run a home page sample audit here.