In a couple well visited networking groups I attend, there are a small percentage of business professionals using LinkedIn.
But out of the active users, the actions they describe are still only scratching the surface of what they could be doing.
I’m guilty of not harnessing the potential of LinkedIn. I’m still using a BMX bike. My training wheels are off but I haven’t graduated to racing yet.
You may be thinking that you don't have time to make changes, contact people and chat with people.
You don't have time.
Which is why you need to have a few pieces in place and schedule of when you will be on LinkedIn to utilize it correctly.
By ignoring LinkedIn and social media in general, your results won't change. You might be saying it has never brought you leads or grown your network.
With comments like these, I often find, it's because you are not active on the platform. So let's help you get active and create results.
The most important action you need to take is just to start!
First- Take a look at your profile. Do you have an updated-professional headshot? Professional background picture with clues as to your product or service? Does it contain contact information?
Second- You need to update your summary. This should speak to the benefits of doing business with YOU, as a person, with your company being a second string player. Utilizing the right keywords people are using to search for you and your industry in your summary is crucial.
Third- Are you sharing media about your company? A video? A report? Case study? Any form of education?
Utilize the networking capabilities!
There are strategic messages you should send when you connect with people. Message showing them you understand their company, sharing how it relates to you and how you can help.
After they connect there are strategic messages to keep the conversation going. Start by viewing the exchange as a real conversation over a cup of coffee. Use it to learn more about each other and how you each can benefit from each network.
By using a contact schedule with both individuals and groups you can how your connection base and opening up opportunities.
Share your network with others, after all that’s what LinkedIn should be for—networking. On a monthly bases help someone in your network by sharing their information in a post. Highlight their position and benefits of working with them. This opens them up to others in your network and theirs.
LinkedIn is powerful if you use it. Even if you’re not perfect with timing, connecting or messaging the key is consistency. Update your profile, make a connection schedule and start your online networking today!
To chat about a LinkedIn profile update, comment, message me or connect. Let’s make your profile work for you.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!