Marketing? Are you doing your research yet?
Are you considering a new website, starting a blog or rolling out new marketing pieces for 2018?
Who have you consulted with?
Staff or Co-Workers? Designers? Marketing companies?
Have you talked to a copywriter?
Why would you do that? An excellent question.
While DIY co-workers, Designers and Marketing companies all have their place in creating your brand, website, layout of marketing pieces, if they don’t have an in-house copywriter…you are wasting your time.
A copywriter writes the content for your website, blog, sales and fundraising letters, brochures, flyers, postcards, social media accounts, white papers, case studies…notes to your insurance company about your rates. Whatever needs to be written, a copywriter is the person you want writing it.
You should look for copywriters trained in direct-response copywriting, meaning every thing they write has a specific flow to move people through the buying cycle.
Their writing should talk about the problem, paint a picture of the benefit of your product or service, provide proof your product or service has helped others, and push them to take action (call you, email you, visit a website…buy from you).
While you consider changes for the new year, consult a copywriter to write your content in a persuasive way and maximize the effectiveness of your marketing for 2018.
As a direct response copywriter, I can help analyze what you are currently doing, what your goals are and projects which can help move you toward those goals and how writing good content for all mediums can increase your sales.
Contact me today to start a conversation.
Eva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow!