When Life Hands You Lemons...

How to handle the haters and keep your head up!

I had an interesting email exchange this week I wanted to share. In doing so it may help some of you take a higher level look at the responses you may get that cause you to lose faith in yourself.

A few months ago, this response may have thrown me for a loop and had me rethinking my business game plan. But, I’ve been working on my mental toughness and looking at what I really want from my business and my life. And in coming to those conclusions and having that in mind every time I send outbound marketing, responses that are not exactly nice roll off my back.

Maybe with this exchange and understanding where I was coming from, you won’t let small thinking affect you either. 

I am an active outbound marketer. I have realized until I have built my business to where I want to be, I need to keep going after the clients I want to work with and can help.

Some of you may have received my emails. I’m not embarrassed, ashamed or feel I’m doing anything wrong. I’m helping people improve their websites, their marketing and their content with better writing. 
Yet, every now and them I’m taken aback. Here’s the exchange that had me thinking.

Outgoing email: 
Hi Bret, 
I came across your website this week and noticed your website copy and blogs.
I’m very familiar with the topic after working as a Real Estate Investor myself for 11 years.I’m writing because as a real estate copywriter, I help investors personalize their website content. 
I create lead generating emails, and educational content to share more about what makes them different from other investors. 
Here's a bit more about me and how I could potentially help: 
http://www.hatzcopywriting.com/why-eva/

Do you occasionally work with outside writers? If so, what would it take to be considered for a future project? 
Take care, 
Eva

Bret’s response: 
So I guess investing in real estate didn't work out for you?
Respectfully,
Bret

When I read this the first time I thought “ouch," what a sass.
And I stared a litany in my head of ways to get back at him. Yet, this is what I sent. 
My response:

Hi Bret,
Thank you for the assumption, but actually we are buy and hold investors. We purchased what we wanted to have, flipped a little, and have let our tenant pay down the buildings.

I have been giving back to my investing community ever since. I ran our local REIA spurring others dreams for 4 years and decided to build another business.

We started a marketing and I have my own Copywriting agency. I have been helping investors set themselves apart and share why sellers should choose them for almost 3 years. 

I was reaching out because you run platform that is great for SEO but not great at sharing why a buyer should choose you over another investors in your area.

We helped grow a good investor into the top investor in our area and he’s crushing it. Which we are proud to be a part of his growth.

Thank you for your time. I’ll take you off my list as I can see your not open to growth.
Sincerely,
Eva
​
Now, some of you may be saying, “Well, you didn’t need to respond at all”.

And yes, you’d be right. I didn’t need to and yes, my response might still be a little cheeky. But as you can see, I’m trying to help people and clearly he doesn’t want help. Instead of declining politely, he felt the need to sass.  I don’t know why nor do I care. 

I’m not asking for permission from anyone to go after my dreams. They are bigger than some people can comfortably think and smaller than some others I respect and look up to. But, they are mine and I’m going to go after them. 
So have you ever received a response that threw you for a loop? How did you handle it?  Remember to keep your head up and go after what you want out of life, because no one will do it for you!

Ps. Don’t be surprised if I ask if you need writing help!

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