HATZ COPYWRITING

We all have our own style. It comes across in everything we do including talking and writing. Are you naturally funny, silly, serious, sarcastic or thoughtful? When you write content those attributes show up in your writing. Someone’s “voice” can put people off or attract others, there is no one size fits all when it come to writing. It is as unique as each person. 
So when you share stories, statistics, testimonials or product demonstrations from an affiliate company how can you make your post stand out from the crowd? Here’s a little copywriting lesson.
Your messages should have 4 main elements

• The promise—This is the benefits of your product or service, you should have a lot of them sprinkled through your copy and highlighting a different benefit 
• Picture—You want to draw a picture with your words. Does your product help with better health or looking great? Explain the picture through your writing. Example:  Imagine having long, shiny, soft hair you can’t wait to run your fingers though…well you can after using this product for 3 days.  
• Proof—Here is where the statistics, stories, testimonials and other social tidbits improve the credibility of your writing, product or service. People rely on social proof as their barometer for helpful, useful products and service. So always include it in your message…Yet…you don’t always want your whole message to be about proof. (See October 27th's post about struggling to write content)
• Push—This is your call to action. What do you want your friends, family, clients and potential clients to do? Buy your product? Share a story? Connect with you? Ask them to take action or you may receive “likes” or “impressions." 

Include these 4 main elements in every message and you’ll have more people interested in what you you have to say. 
Reward this message with a like or share if you learned anything from the post and watch for more educational posts like this one. 

Do you take an active or passive role in your marketing? 

Do you create ads, send out direct mail campaigns, participate in social media or rely on word of mouth? We all want to get to the point where word of mouth referrals fuel our business and create growth profit but referrals take time. 

You may provide a level of customer service impressive to a royal family but if you are not sharing the details of such service…no one knows. Your clients may share it with a few people. You might even receive small boosts in sales after a particularly satisfying transaction your client has with your company. 

If you are not uses those transactions as an emotional connection with prospective clients you are missing out on insights your current clients provided. If you are not actively marketing you are leaving your future up to chance and chances are your competition will reap the rewards. 

All companies would benefit from taking an active role in marketing! 

Utilizing the emotions and benefits your clients get from your products and services. What are those pain points solved with your products? 

Follow these four steps and you won’t need to spend millions, even thousands of dollars on branding to stay “top of mind”.

• Grab your target markets attention: when you have targeted messages aimed at the emotions of your clients, they pay attention. These should be used on your website, in your blogs, on any print or online ads your run. 

• Now share the benefits of your product or service speaking to your targets audience’s needs, this connects them to your product or service. You do this by speaking about the problems they are having and how your product fixes those problems. 

• Educate them on your what your company does and why they should buy from you. Share your story, talk about how your product has helped others and how it can help them.  

• Ask for the sale by providing them with an offer. This doesn’t mean you have to have discounts, or deals. But you don’t get the sale if you don’t ask. So ask!

By properly using these steps you will be able to write content and messages to keep clients coming to you and having great experiences they can share with others.

​Actively taking control of passive marketing. 

You may be collecting testimonials and reviews on a regular basis and have a file hip deep or terabytes worth. 

What do you do with them? 

Not having a regular outlet for your valuable social proof is doing your business or organization a huge dis-service.  

But you haven’t thought about the money you’re wasting on collecting those testimonials and reviews to begin with. Yes, they cost money. Initial marketing dollars for ads or content to pull in the client or donor. The time it took to go from running the ad to closing the sale.  

You’ve already spent a significant amount of your marketing budget…now capitalize on it.  

You many not know what to do. You don’t have time to think through a strategy or put together a design. You are busy running your company.  

Use those testimonials and reviews as research for a case study. A case study is an inspiring, educational story based on testimonials and reviews your clients have given you. Case studies are used to show social proof of how your product, service or organization has made a positive impact in someone’s life or business.

If you don’t have experience writing stories from positive statements clients give you, a copywriter can be hired to do it for you. Writing case studies for a client is a regular project for a copywriter.

Don’t waste your marketing budget by sitting on your accolades. Utilize them as a compelling story to drive sales and awareness. 
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