HATZ COPYWRITING

I've received this question a few times over the past couple months that I wanted to explain.

Q: Why should I use LinkedIn?

Not to beat a dead horse or even worse answer a question with a question, but why wouldn't you use LinkedIn?

When it started it was a place to post your resume and qualifications for potential employers to find you.

Here's where LinkedIn is like a cat with 9 lives, it has changed too many times to count since inception in 2002

A: With over 575 million users, it is the largest professional social network.  40% of its users, actively use Linkedin daily. 

It's no longer just employees looking for jobs, it's for business owners to share their influence. Sharing tips and trick, and insider knowledge that helps their business function daily. 

It's become a key prospecting platform for all industries from Accounting to Writing, and Automotive to Motion Pictures. LinkedIn has also become the place to find business funding, marketing, partners and business opportunities. 

Imagine the possibilities of connecting with all those people! It's mind-blowing. 

If a potential client finds you on LinkedIn, you want them to be able to clearly understand: 

• Who you are
• What you do
• How you are different from others in your industry
• How you can help them

If your profile is not saying that in a client-centric way, you’re missing out on connections and potential sales. 

With a professionally written profile, you’ll now be able to easily share for whom your services fit, what makes you different, why those differences matter and what you do. Let people know you are on LinkedIn and how they can find you.

Take advantage of this ever-growing platform with an amazing LinkedIn profile. 

To help you do that, you can download the questions I use when I'm working with clients. 


Improve your LinkedIn profile today.

Yesterday, I wrote about sales letters that achieved results.

Would you like to know how to write your own sales letters that bring in clients and help you achieve resutls? 

No, it doesn’t necessarily involve hiring me to help you, but it could. 

I’m going to give you the exact template I’ve used for years.

This template has allowed me to write sales letters that move people to take action. 

To get your own copy of this template visit — Sales Letter Template

Start writing better sales letters today!

I was writing sales letters and emails for a real estate investor - Jason.

Due to those letters, he met with a family selling their parent’s house. The house had been vacant for a year and the children were taking care of all the maintenance and utilities for this empty house.

The letters piqued their curiosity, and they wanted to talk with Jason, who claimed to be fair and transparent. So he met with them, answered their questions, and got the house under contract. 

What you need to understand is these siblings shopped around. They received information from other investors. 

You know the letters, they say things like: 

“Please allow me to offer my condolences on the passing of Jane Smith. I’ve experienced the loss of a loved one and I know first-hand this can be a very difficult time. I am sincerely sorry for your loss.”

“The reason I am contacting you is that I understand you are the Executor of the estate.”

Or this: 

“The probate period for the estate of Jane Smith should be nearing the end, assuming, of course, there were no legal snags along the way which is often the case here in Florida. I was wondering if you had decided whether or not to sell the property located at 652 Harding Place in Tampa?”

These two letters are probate examples which are one type of letter. These examples are insincere and full of what’s in it for the investor, not the benefit to the seller. 

With refocused content in his letters, we help sellers see past the situation and focus on the benefits of working with Jason. He won the deal. He continues to use the letters today to earn clients. 

How about you? 

• Are your sales letters and emails speaking about the real-world problems your clients are having?

 

• Are they all about your investing company without stating the benefit to the seller?

 

• Or do they placate their feelings like talking to a  2-year old? 

 

• Do you provide solutions? 

 

• How about the next steps they can take to make those solutions a reality? 

They should. 

If not, you need to speak with your marketing director to see what you can do differently to start helping people. 

Or call me and we can write some great emails and letters together. You can also visit my website for my list of other services. 

Social media posts are polished and perfected before posted. At least, that is how the majority of people publish their content; cleaned up, edited, and blemish-free.  

There are a few people out there who are willing to wing it. I admire them for putting themselves out there. 

While I'm not willing to shoot a video on this topic, I will share some of the business insights I've had in the four years I've been a copywriter. 

It's hard. 


When I first started, I thought I could learn the craft, practice, and become good enough for people to hire me on the spot. While my writing has been spot on for some clients, I will admit I've had a couple of challenges along the way with a few as well. 


Respond to challenges


When those challenges arose, I took them for what they were, the feedback I received and took a good hard look at what they were saying.  In both cases, I missed the mark.  I did.


I didn't dig hard enough to portray the brand voice in a way that my clients wanted and needed. 


So I did what any good copywriter does, I continued learning. I read more books. I participated in more personal development. I became a better copywriter. 


Keep on Keeping on


The next hurdle has been marketing consistently. Most of my clients are project-based. We work together on their website, or direct mail letters or email follow up messages, and the project is complete. 


I touch base to see if I can help them with any other writing projects, but for the most part, when the first project is over, they do not need my services. They are bringing in more clients, and the new marketing is working to their advantage. 


However, I keep following up. Not necessarily to see if I can help them, but to learn about the results they've had since we worked together. This is the only way I can verify that the piece is performing and bringing results. 


What now? 


As in any business, repeat clients and retainer deals are the best forms of consistent work. I send out new marketing messages to find new clients daily — I follow-up with past clients monthly.


And until my calendar is full, I do everything I can to keep current clients happy. If that means I learn more, or I edit a piece based on my client's instructions, or I work on a customized retainer deal. Happy clients = happy business. 


Four years has taught me that it's not easy and can be very challenging. But it's how we respond that can make all the difference.


I'd love to say it's been sunshine and roses, but the fact is, it has often been partly cloudy with a chance of crabgrass. However, I will keep helping businesses improve their marketing and content writing, and I will continue to grow in the process. 


What pain points have you had in your business, and how did you handle them?