HATZ COPYWRITING

It’s true when your clients are happy they will tell everyone about you. They’ll tell their friends, their family even their hair stylist how pleased they are with your products and services. 

The problem is that people forget. 

When it comes time for them to look for those product and services, finding the right company to help like is like looking for a needle in a haystack. It's especially confusing when most companies sound like others in their industry. They are saying the same thing as their competitors and offering the same services. 

Now imagine this, your client sharing a story about how they had been looking for over a year to find the perfect house but they kept coming up empty-handed. 
They were about to give up when they met you at an open house. You hit it off and understood their plight to find the right home.

They decide to give house hunting one last chance. They schedule a day to talk about what they’re looking for, and you ask the perfect questions to uncover their wants and needs in a new home. 

Throughout the week, you send them suggestions based on their criteria.  You took the time to narrow down the properties you felt would fit them, and you knew there was a winner in the bunch. 

You were right. After visiting each home, they had a hard time deciding which of the three they wanted to offer. They chose the house closest to their children’s school. It had all the amenities they're looking for and room to expand. They submitted an offer. 

The next day you hear back from the listing agent, and your client’s offer was accepted with a clear closing date set. 

Your clients close on their new home, and they can’t stop raving about the fantastic service you provided. 

Why wouldn’t you share that story?  Why wouldn’t you ask your client to take a few minutes to walk through their experience? ​

You don’t have to be a real estate agent or broker to take full advantage of the social proof client success stories can create. Every business should be using client success stories in their marketing mix. 

You may have asked for a testimonial.  However, testimonials are not the same. They leave out all the good parts, like the emotions they felt when talking with you, the problems they faced looking for someone with your products and services, and the overwhelming satisfaction in working with their “favorite” business. 

To best capture those picture-perfect moments, you need a “client success story.” 

These stories are social proof that covers the problems your clients faced, and the solutions and results your service provided. Your “client success stories” can be used on your website as an article, or all across your social media platforms.

Publishing it allows other potential clients not only to see that the closing was successful but step into the shoes of your satisfied client and imagine themselves as the client.

Let's turn your happy clients into a "client success story."

Set up a call to talk about how you can utilize client success stories to your advantage and raise the bar on testimonials and referrals for your business.

You can reach me at 920-858-5105, or email me, [email protected]

In a couple well visited networking groups I attend, there are a small percentage of business professionals using LinkedIn. 

​But out of the active users, the actions they describe are still only scratching the surface of what they could be doing. 

I’m guilty of not harnessing the potential of LinkedIn. I’m still using a BMX bike. My training wheels are off but I haven’t graduated to racing yet.

You may be thinking that you don't have time to make changes, contact people and chat with people.

You're right.

You don't have time. 

Which is why you need to have a few pieces in place and schedule of when you will be on LinkedIn to utilize it correctly.  

By ignoring LinkedIn and social media in general, your results won't change. You might be saying it has never brought you leads or grown your network. 

With comments like these, I often find, it's because you are not active on the platform. So let's help you get active and create results. 

The most important action you need to take is just to start! 

First- Take a look at your profile. Do you have an updated-professional headshot? Professional background picture with clues as to your product or service? Does it contain contact information?

Second- You need to update your summary. This should speak to the benefits of doing business with YOU, as a person, with your company being a second string player. Utilizing the right keywords people are using to search for you and your industry in your summary is crucial. 

Third- Are you sharing media about your company? A video? A report? Case study? Any form of education? 

Utilize the networking capabilities!

There are strategic messages you should send when you connect with people. Message showing them you understand their company, sharing how it relates to you and how you can help. 

After they connect there are strategic messages to keep the conversation going. Start by viewing the exchange as a real conversation over a cup of coffee. Use it to learn more about each other and how you each can benefit from each network. 

By using a contact schedule with both individuals and groups you can how your connection base and opening up opportunities.

Share your network with others, after all that’s what LinkedIn should be for—networking. On a monthly bases help someone in your network by sharing their information in a post. Highlight their position and benefits of working with them. This opens them up to others in your network and theirs. 

LinkedIn is powerful if you use it. Even if you’re not perfect with timing, connecting or messaging the key is consistency. Update your profile, make a connection schedule and start your online networking today!
​
To chat about a LinkedIn profile update, comment, message me or connect. Let’s make your profile work for you.

Now social media isn't just about direct selling, however you can do that, of course you can do that. But you should have these eight things in mind when you're ready to post on social media, or make up your messages.

First is reaching a wider audience. Sharing a message that then gets shared by lots of people and gets lots of eyes on your information. That can lead to a broader reach throughout all of your marketing content.

The second goal is building your brand. Now I'm not huge on brand building, but I know that it is really important for your marketing, and so I don't deny that is what we tried to do when we are working with companies is build their brand. But don't let that be a sole focus. You don't want it just to all be about you, you want it to be about the benefits
for your clients.

The third goal is engaging your readers. so you actually want to try to start a conversation. That's what social media is all about, starting a conversation and actually you know interacting with people online just as you would offline.

The fourth part is influence. Now when you are in a position of authority,  you're an expert in your field you have influence. You can teach people things that they need to know. You can tell them about current events or other things that affect your industry. So make sure that you use that influence wisely and broadcast it on social media.

Now part 5 is driving people to places and what we mean by that is  your social media
should then lead to your website where you have other educational pieces that
lead people to learn more about you, your company, your values, how you can help
them, and why they should work with you.

Part 6 Social media shouldn't just be all about your fun time in the office, or all about your pets, or kids, or anything like that. You should also be sharing the reason that they need to visit your website, and why they need to download your report, or why they need to contact you for more information.

Part 7 is customer service. People are ruthless online they're gonna share the best and the worst, but more likely the worst. So be sure that if here's a comment that you deal with it not only publicly, in the correct way, but then privately. Make sure that the internet world knows that you're helping people with the problems customers bring to the table.

The last one is direct sales, so if you are a direct sales company be sure to you share the benefits of your products, all of that can be readily available online through your social media and then leading them to the website to take further action. 

To learn more about social media and how it can benefit your business check out my Social Media Management services.