4 Main Elements to Relevant Content

Writing Relevant Content in Your Voice

We all have our own style. It comes across in everything we do including talking and writing. Are you naturally funny, silly, serious, sarcastic or thoughtful? When you write content those attributes show up in your writing. Someone’s “voice” can put people off or attract others, there is no one size fits all when it come to writing. It is as unique as each person. 
So when you share stories, statistics, testimonials or product demonstrations from an affiliate company how can you make your post stand out from the crowd? Here’s a little copywriting lesson.
Your messages should have 4 main elements

• The promise—This is the benefits of your product or service, you should have a lot of them sprinkled through your copy and highlighting a different benefit 
• Picture—You want to draw a picture with your words. Does your product help with better health or looking great? Explain the picture through your writing. Example:  Imagine having long, shiny, soft hair you can’t wait to run your fingers though…well you can after using this product for 3 days.  
• Proof—Here is where the statistics, stories, testimonials and other social tidbits improve the credibility of your writing, product or service. People rely on social proof as their barometer for helpful, useful products and service. So always include it in your message…Yet…you don’t always want your whole message to be about proof. (See October 27th's post about struggling to write content)
• Push—This is your call to action. What do you want your friends, family, clients and potential clients to do? Buy your product? Share a story? Connect with you? Ask them to take action or you may receive “likes” or “impressions." 

Include these 4 main elements in every message and you’ll have more people interested in what you you have to say. 
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