5 Ways to Use LinkedIn as a Prospecting Machine

When I work with clients to re-write their LinkedIn profiles, I also help them start to utilize the platform better. This is what I call "homework." These ideas come from many contributors across the LinkedIn platform* and I have pulled them together for you. 


​On a weekly basis you should try to connect with 1 new person. Be intentional and connect with prospects and prospective companies. Your goal is to connect in a personalized way to start a conversation. 

If you are not taking advantage of groups, you need to start immediately! During the month join 5 groups your prospects are a part of, join in the comments once a week and see what kinds of conversations you can start. 

Once a month, introduce two of your contacts to your network through a post. Share a nice post about who they are and why it would benefit someone to connect with them. 

You should be following prospective companies with whom you’d like to work. Watch their posts, if they are posting and comment on one once a month. Try value to what they are sharing. If you think your connections will benefit from their post, like and share it your feed. 

Last but not least, you need to be posting on LinkedIn once a week. This can be an original article or short post, a quote, sharing someone else’s content, inspriational, or educational. The point is to get active and stay active. With more eyes on your content, the possibility of reaching the personal who is looking for your products and services is much higher. 

As a service I provide personalized messaging for my clients to use and can help them interact with a month contract. Inmail or email me for details at [email protected]

*I’d like to give credit to the influencial people who helped with these insights: Michaela Alexis, John Nemo, David Petherick, Wayne Breitbarth

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