Linkedin, the horse with 9 lives

I've received this question a few times over the past couple months that I wanted to explain.

Q: Why should I use LinkedIn?

Not to beat a dead horse or even worse answer a question with a question, but why wouldn't you use LinkedIn?

When it started it was a place to post your resume and qualifications for potential employers to find you.

Here's where LinkedIn is like a cat with 9 lives, it has changed too many times to count since inception in 2002

A: With over 575 million users, it is the largest professional social network.  40% of its users, actively use Linkedin daily. 

It's no longer just employees looking for jobs, it's for business owners to share their influence. Sharing tips and trick, and insider knowledge that helps their business function daily. 

It's become a key prospecting platform for all industries from Accounting to Writing, and Automotive to Motion Pictures. LinkedIn has also become the place to find business funding, marketing, partners and business opportunities. 

Imagine the possibilities of connecting with all those people! It's mind-blowing. 

If a potential client finds you on LinkedIn, you want them to be able to clearly understand: 

• Who you are
• What you do
• How you are different from others in your industry
• How you can help them

If your profile is not saying that in a client-centric way, you’re missing out on connections and potential sales. 

With a professionally written profile, you’ll now be able to easily share for whom your services fit, what makes you different, why those differences matter and what you do. Let people know you are on LinkedIn and how they can find you.

Take advantage of this ever-growing platform with an amazing LinkedIn profile. 

To help you do that, you can download the questions I use when I'm working with clients. 


Improve your LinkedIn profile today.