Isn't that the goal of all marketing and sales when you freelance for a client?
To get them results. These results can be varied. Results could look like: more sales more leads good conversations with prospects feedback to marketing .... data...it's all about data. Without the data you don't know what is working and what is not. Why through good money at a losing strategy if it's not supplying you with any data? I've recently teamed up with my husband, Leon Hatzenbihler, to add another leg to our business --- helping clients get results in back-end sales. We employ many different tactics to increase sales. However, other than the revenue we've generated the best thing we could achieve for our clients is nuggets of pure gold in the data. Our conversations with buyers and prospects has uncovered valuable information that our clients can use in their front-end marketing. These insights have included exactly why the buyers purchased and exactly what's holding prospects back. You maybe thinking this is no different that knowing the "hot buttons," to being with and writing your marketing for that avatar and hot button. It may start that way, but by digging deeper and actually having the conversations, you find out the real motivation for the purchase or lack there of. When you have that data and use it in marketing, you'll begin to see it raining in sales. If not, then you haven't found the right pain point and need to be having more conversations. If you -
but want to get back to the parts you love doing...let's talk. Contact us today.
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AuthorEva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow! Archives
May 2024
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