How Does Marketing Affect Your Business?

Do you take an active or passive role in your marketing? 

Do you create ads, send out direct mail campaigns, participate in social media or rely on word of mouth? We all want to get to the point where word of mouth referrals fuel our business and create growth profit but referrals take time. 

You may provide a level of customer service impressive to a royal family but if you are not sharing the details of such service…no one knows. Your clients may share it with a few people. You might even receive small boosts in sales after a particularly satisfying transaction your client has with your company. 

If you are not uses those transactions as an emotional connection with prospective clients you are missing out on insights your current clients provided. If you are not actively marketing you are leaving your future up to chance and chances are your competition will reap the rewards. 

All companies would benefit from taking an active role in marketing! 

Utilizing the emotions and benefits your clients get from your products and services. What are those pain points solved with your products? 

Follow these four steps and you won’t need to spend millions, even thousands of dollars on branding to stay “top of mind”.

• Grab your target markets attention: when you have targeted messages aimed at the emotions of your clients, they pay attention. These should be used on your website, in your blogs, on any print or online ads your run. 

• Now share the benefits of your product or service speaking to your targets audience’s needs, this connects them to your product or service. You do this by speaking about the problems they are having and how your product fixes those problems. 

• Educate them on your what your company does and why they should buy from you. Share your story, talk about how your product has helped others and how it can help them.  

• Ask for the sale by providing them with an offer. This doesn’t mean you have to have discounts, or deals. But you don’t get the sale if you don’t ask. So ask!

By properly using these steps you will be able to write content and messages to keep clients coming to you and having great experiences they can share with others.

​Actively taking control of passive marketing. 

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