How local companies can still gain customers with good SEO

It’s incredible!

Businesses still fall short on basic search engine optimization (SEO) techniques on their websites, in content, and across social channels. 

There are SEO practices a local business can employ to gain traffic and customers. ​

In my journey as a copywriter, I knew SEO was a major player in writing for any company and took specialized training to add this skill set.  

I admit, even I don’t use it in everything. I don’t keyword stuff. I’m not great at asking for google reviews. There are other steps I have put into place to help my website and content get found. 


Here are seven steps you can do today to improve the SEO of your content. 

• Find your primary keyword phrase.
  • Use variations of your primary phrase in many locations.
  • Don’t overuse and cause your readers to roll their eyes when reading your content.
• A good resource to find the primary keyword phrase and a few variations-www.answerthepublic.com

• Try to integrate keywords naturally as if in conversation-don’t force. Read it out loud. 

• Uses synonyms people would use to search- Ex. “sales training”- also use “sales skills,” “sales classes.”

• Put keywords in your headlines, and subheadlines while keeping the copy conversational.

• Use your key phrase a second time, but in the form of a question.

Rule of thumb for keywords 

• Primary keywords = 1 to 5%
  
• Secondary keywords = 2 to 5%
  
• Long-tail keywords = 2 to 3%

So now you may be thinking;

“That’s well and good, but how will I know which keywords to use.”


Here are four tools to help you in your keyword research

• You know your customer best, think about the words they use to describe your product and service.

• Google suggested searches- when you start typing in Google, it tries to finish your sentence for you. Those are already popular search terms you can use if appropriate.

• If anyone has done SEO research for you already, for any of your marketing, use that in your content writing as well.
• Other free tools to search for keywords: wordtracker.com, semrush.com, keywordseverywhere.com, kwfinder.com, and answerthepublic.com

You are now armed with the tools necessary to beef up SEO on your website, in content, and on your social channels.  

Email me to run an SEO audit on your website and provide you with a report of items to fix for the highest impact.