How To Use Your Testimonials and Reviews

You may be collecting testimonials and reviews on a regular basis and have a file hip deep or terabytes worth. 

What do you do with them? 

Not having a regular outlet for your valuable social proof is doing your business or organization a huge dis-service.  

But you haven’t thought about the money you’re wasting on collecting those testimonials and reviews to begin with. Yes, they cost money. Initial marketing dollars for ads or content to pull in the client or donor. The time it took to go from running the ad to closing the sale.  

You’ve already spent a significant amount of your marketing budget…now capitalize on it.  

You many not know what to do. You don’t have time to think through a strategy or put together a design. You are busy running your company.  

Use those testimonials and reviews as research for a case study. A case study is an inspiring, educational story based on testimonials and reviews your clients have given you. Case studies are used to show social proof of how your product, service or organization has made a positive impact in someone’s life or business.

If you don’t have experience writing stories from positive statements clients give you, a copywriter can be hired to do it for you. Writing case studies for a client is a regular project for a copywriter.

Don’t waste your marketing budget by sitting on your accolades. Utilize them as a compelling story to drive sales and awareness. 
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