How to write marketing emails

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Marketing emails are one of the most fun projects to write. You can be creative, you can put stats in there and be completely logical, you can also have a little more fun with them. I want to go through my process that I use to write marketing emails that I have clients send out to drum up new business. 

​These are actual direct response emails that clients would use to get new clients get prospective clients to call them and have a conversation. 

The style that I've learned and that I have the most fun
writing, I actually learned through Perry Marshall. Now if you don't know who Perry Marshall is you can google him. He's a very well-known email writer but he’s done a lot of other things so take a look at this course if you're interested.

I liked his email course because I like the stories. I like writing case studies and emails and things I have a little more story nature to them. 

I want
to go through the basics of my version of a Perry Marshall style email. Each mail has a different focus. You want to send out a series of three and those three emails should all be focused on a different problem that your client is having. 


The formula talks about a specific time, a specific time when the
villain in the email who could be the problem, did something to your hero which would be you. 


As a result of doing that action or thing or making that
person feel a certain way, they took action and they found the
solution. That solution is the solution that you would also be
providing for your potential clients.


So you have a villain you have a hero and you have the problem and solution. You turn that into a story and give it all the details that
you need to explain what happened between the hero and villain that day to make the problem worse. 


Include how that made the hero feel. The action steps the hero took to solve the problem. How the hero then started to receive some respect and credit from solving that problem. How things changed for
that hero. 


Because that's how things will change for your clients when they read your emails. They will see that throughout this story it's really talking about them. Their problems and the solutions and the results they can get by working with you. 


Remember with all your emails you should have a call to action at the bottom. That shouldn't only be to call you. Give them a way to learn more about you whether that's a report, or going to a landing page with videos, or something else that they can opt into so that they
can learn more about you before they take that step to give you a call. 


That will definitely help your response rate to any email.