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Building an email list is one of the most powerful ways to grow your business and generate predictable revenue. While social media algorithms change and paid ads get more expensive, your email list is an asset you own and control.
Yet, most entrepreneurs struggle to build an engaged, profitable list. They either collect emails that never convert into sales, or they spend too much money on leads that don’t stick around. That’s where My Peeps 2.0 comes in—a system designed to help you build a highly engaged, money-making email list fast and affordably. In this guide, we’ll break down exactly how to build a list that doesn’t just sit there, but could help you print money on demand. Why Most Email Lists Don’t Make Money Building an email list isn’t just about collecting emails—it’s about attracting the right people and nurturing them effectively. Here are the top mistakes that kill email marketing success: 1. Growing a List Without a Strategy Many business owners believe they need a massive list to make money. But having 10,000 random emails won’t help you if those people don’t care about your offer. ❌ The wrong way: Buying email lists, running generic lead ads, or offering irrelevant freebies. ✅ The right way: Attracting a targeted audience with a highly relevant lead magnet and a well-structured email sequence. 2. Sending Boring, Generic Emails Most emails fall into one of two categories:
The truth? People open emails that are valuable, entertaining, and personal. Example: Instead of saying, “Our new course is live! Click here to buy,” try this: 🔥 Subject Line: “I made this mistake, and it cost me $10,000” 📩 Email: Share a personal story, hook your audience, and naturally introduce your offer as the solution. 3. Waiting Too Long to Sell A common myth is that you need to “nurture” your list for months before selling. But the reality is, if someone signs up for your list, they’re interested now—so waiting too long to sell is a mistake. Instead, you should: ✅ Provide immediate value ✅ Build trust fast ✅ Make offers strategically The My Peeps 2.0 Formula for Building a Profitable Email List The My Peeps 2.0 system simplifies list building into three key steps: Step 1: Create an Irresistible Lead Magnet A lead magnet is something valuable you give away for free in exchange for an email. The key is to create something that attracts action-takers, not just freebie seekers. 💡 High-Converting Lead Magnet Ideas:
Step 2: Set Up an Automated Email Sequence Once people sign up, you need a sequence of emails that builds trust and leads to a sale. This is where most businesses fail—they either send no emails at all or only send one and stop. (The signature profit sequence will warm up your audience, build trust and have them ready to buy) Step 3: Drive Traffic the Smart Way Now that you have a system in place, you need a steady stream of leads coming in. You can do this organically, with paid ads or our favorite off-market method to get traffic for pennies on the dollar. The Bonuses That Make This System Unstoppable My Peeps 2.0, you don’t just get a course—you get an entire business-building system. 🔥 Bonus 1: Big Ticket Email Mojo Learn how to write emails that sell, whether you have 100 or 100,000 subscribers. This bonus alone can 10x your revenue. 🔥 Bonus 2: Shogun Traffic Method No audience? No problem. This method brings in targeted, high-quality leads without breaking the bank. Final Thoughts: The Fastest Way to Build a $1,000,000 Email List Email marketing is the closest thing to printing money—when done right. If you follow the My Peeps 2.0 system, you can: ✅ Build a highly engaged list ✅ Write emails that people love to read ✅ Convert subscribers into paying customers fast Want to start building your email empire the right way? Click here to get access to My Peeps 2.0 and start today! 🚀 #EmailMarketing #PassiveIncome #ListBuilding #MakeMoneyOnline
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Marketing is the backbone of any business. You can have the best product in the world, but if your marketing isn’t working, your sales will struggle.
Many entrepreneurs and business owners find themselves in a frustrating cycle—creating content, running ads, and trying every “marketing hack” they can find, only to see little to no results. The truth is, if your marketing isn’t converting, it’s not because your offer is bad. It’s because your messaging isn’t resonating with your audience. In this post, we’ll break down why your marketing may not be working and, more importantly, how to fix it using the Symptom to Sale Method so your audience sees you as the ONLY solution to their problem. Why Most Marketing Fails 1. Talking About Features Instead of Emotions One of the biggest mistakes marketers make is focusing on features instead of emotions. People don’t buy features—they buy transformation. Let’s look at an example: ❌ “Our coaching program includes 12 weeks of calls, worksheets, and accountability groups.” ✅ “We help you finally break free from financial stress and build a life of freedom.” Notice the difference? The first version talks about what’s included, while the second talks about the transformation. Buyers are driven by emotion first and logic second, so your marketing must speak to what they truly desire. 2. Not Addressing the REAL Pain Points Your audience isn’t looking for a solution to “increase revenue” or “improve productivity.” They’re looking to escape a painful reality that frustrates them every day. If your marketing isn’t directly addressing their struggles, they won’t feel compelled to take action. For example, instead of saying: ❌ “Learn how to grow your business with better marketing.” Try: ✅ “Sick of spending hours on marketing with zero sales? Discover how to create messaging that actually converts.” People take action when they feel understood. If you can describe their problem better than they can, they’ll assume you have the solution. 3. Your Messaging Is Too Generic Ever heard an ad that sounds like this? 👉 “Struggling to grow your business? Our program can help!” Yawn. 🥱 This type of messaging doesn’t stand out because it’s vague and overused. Instead, you need to get specific so your audience feels like you’re speaking directly to them. A better way to frame it: ✅ “Are you a coach or course creator struggling to get clients? Our system helps you craft irresistible messaging that turns followers into buyers—without spending a fortune on ads.” Now, your ideal audience knows exactly who you help and what makes your approach different. 4. Using “Me-Focused” Language It’s easy to fall into the trap of talking about your business, your credentials, and your offer. But here’s the harsh truth: 👉 Your audience doesn’t care about you. They care about themselves. Instead of saying: ❌ “We’ve helped hundreds of business owners grow their revenue.” Flip the focus to them: ✅ “Imagine what it would feel like to wake up to daily sales—without stressing over marketing. That’s what’s possible with the right messaging.” See the difference? The second version makes the audience the hero, which increases engagement and conversions. How to Fix Your Marketing with the Symptom to Sale Method The Symptom to Sale Method is designed to help you craft messaging that resonates with your audience on a deep level. Here’s how it works: Step 1: Identify the Symptoms Your Audience Is Experiencing Before you can sell a solution, you need to understand the specific problems your audience is dealing with. Ask yourself:
Step 2: Speak to Their Emotions Once you know their pain points, your marketing should validate their feelings. Use phrases like:
Step 3: Position Your Offer as the ONLY Solution Most people make the mistake of positioning their offer as “one of many options.” Instead, you want to make it clear that your solution is the ONLY way to get the result they want. For example: 👉 “The Symptom to Sale Method is the only system designed to help you craft messaging that speaks directly to your audience’s emotions—so they feel like you truly understand them and are eager to buy.” Step 4: Use Social Proof & Urgency People need proof that your method works. If you have testimonials, share them. If you have personal experience, tell a story. And always create urgency: 🚀 “Doors close in 48 hours!” 🔥 “Spots are limited—don’t miss out!” Final Thoughts: Make Your Marketing Work for You Marketing doesn’t have to be complicated or frustrating. If you shift your messaging to focus on your audience’s symptoms, you’ll see a dramatic increase in engagement and sales. Want to learn how to do this step-by-step? Try the Symptom to Sale Method for free and see how easy selling can be when your message actually connects. Click here to get started! #MarketingTips #SalesPsychology #BusinessGrowth In the ever-evolving landscape of online learning, a powerful opportunity is emerging—one that transforms how knowledge is shared, learned, and monetized. This is the story of how community owners and course creators can revolutionize education by working together in ways never before possible.
The Missing Piece in Online Learning and Community For years, two groups have been struggling in parallel: Community Owners:
Course Creators:
The Perfect Match: Communities Meet Courses Imagine a marketplace where:
For Community Owners You've built something incredible—a group of people united by shared interests, goals, or challenges. But maintaining that community's value is a constant challenge. Creating content? Time-consuming. Finding experts? Difficult. A connector can help you find:
For Course Creators You've developed specialized knowledge. You understand a topic deeply. But the marketing maze—finding the right students, proving your credibility—it's exhausting. A connector can help you change everything by:
More Than a Transaction: A Learning Ecosystem This isn't just about selling courses or filling community slots. It's about creating meaningful connections. It's about recognizing that learning is fundamentally a human experience—collaborative, contextual, and deeply personal. How It Works
The Bigger Picture We're witnessing the democratization of expertise. No longer are learning resources locked behind expensive institutions or scattered across the internet. Now, they're tailored, accessible, and directly connected to the people who need them most. A Call to Action
Are you a community leader or course creator ready to be part of this revolution? Comment "connect" to get started! #LearningInnovation #CommunityEducation #CourseCreation In a world drowning in AI-generated content and cookie-cutter marketing, how do you truly connect with an audience when you're starting from scratch?
The Painful Truth About Audience Discovery Most marketers approach audience research backwards. They:
Introducing the Mini Monopoly AI Toolkit: Your Audience Discovery Secret Weapon The key isn't more data. It's deeper understanding. Our toolkit helps you do something revolutionary: uncover the REAL motivations driving your potential audience. Not surface-level wants, but deep, almost-embarrassing frustrations that keep them up at night. How It Works: The 3 Unavoidable Discoveries The Fed Up Point
The Different & Desirable Way Out
Your Unique Delivery
Why Traditional Research Falls Short AI can generate content. Surveys can collect data. But neither can truly understand the nuanced human experience of frustration, hope, and transformation. Our toolkit bridges that gap by helping you:
Real-World Impact Imagine knowing exactly:
That's not just marketing. That's connection. Ready to Transform Your Audience Strategy? Don't spend another moment guessing. Start discovering. Get Your Mini Monopoly AI Toolkit P.S. This isn't about manipulating audiences. It's about understanding them so deeply that your solution becomes their obvious next step. Let me ask you something personal: When was the last time you felt truly in control of your business, rather than your business controlling you? The Exhausting Cycle of "Chasing" Most entrepreneurs are stuck in what I call the "Chasing Cycle":
The Shift from Chasing to Choosing Imagine a world where:
The Three Unavoidable Decisions
Your Turning Point If you're feeling:
Would you like to explore how to transform your business from a hustling machine to a strategic powerhouse? Check out our FREE demo! Today we are excited to share that we have a new opportunity to offer QuickBooks, a tool that helps you run your finances!
We know as a small business, you are always in need of support when it comes to running your book in an easy, efficient, and smart way. That’s why we’re offering QuickBooks to help solve this gap for you and your business. By using QuickBooks, you will save time and money! It is a simple, automated, and organized platform that stores all your accounting information in one place. QuickBooks also helps with managing your invoices and expenses by using custom reminders and tracking features throughout its lifetime. We are excited to be able to offer you a discount on QuickBooks products: Visit Now. We’re excited to have you take advantage of this amazing product and we can’t wait to hear how QuickBooks has helped you! One of the hardest things for people to do is visualize a new pie when it comes to sales. Here's what I mean: say you took a year to build out a course, went through your sales 3-month launch, acquired students who took the 90-day course, they graduated and you got paid. Let's assume your course is now paid for, you make a profit when your students join and they make a profit by implementing your process. Win-Win.  The troubled lens of ongoing salesNow, a few years later, when you sell the course and get new students, you need to support more people on your team. You now have coaches to implement the course, customer service for payment and course access issues, and a marketing and sales team to keep the ads going and leads flowing. The profit is not as large with every sale, in fact, it's worse than when you were running the course alone. However, your lead volume clears up this initial troubled lens. You now find that the bottlenecks are not in marketing and getting leads, it's in closing sales. Each time there are leads they need to go through a sales call process. Each sales person only has so many time slots a day to talk to potential clients. This can stall each sale as not everyone likes to get on the phone with a sales person - more than likely, they know they will be sold and no one really likes that even if they desperately NEED the product or service. They want to have a conversation in which they feel like they made a decision to purchase and move forward. Moving forward and a little math...don't worryBack to the pie, this particular sales pie is now cut into 5 between the coaches, customer service, sales, marketing, and the course owner. So how in the world can you clear up the bottleneck and get more sales when your profits when students do sign up is split into so many directions.
You can't. In that scenario, there is no room. Without another way that doesn't affect the original pie, you can't take out another slice and have it be a profitable endeavor. Yet, something needs to change to get more sales closed. Option #1- hire more salespeople - might be able to up the volume, but you'll be adding to your COGS. Option #2 - work with an outside sales person who focuses on having conversations with people who went through your sales process but are now in your nurturing list because they didn't take action. You may argue, "aren't you just adding another cost?" and I would reply with, "Not in the slightest, especially since option 2 is only paid on a percentage of sales brought in, not the upfront work and effort to get those sales. Wheels start turning and people start to realize this is a New Pie. Yes, there may have upfront work but that work didn't lead to an acquisition of a new student. The upfront work helps to build the trust and credibility that an outside sales person can piggyback off of when contacting the people on the nurture list. These are people that probably won't buy, unless something or someone moves them to a decision. They could stay on this list essentially... forever. So option 2, would be bringing in sales from a New Pie. There is no split in this pie except for the percentages between the course owner and the outside sales person. So let's do some math, again don't worry, I do not especially like math beyond the basics so that is what we will be using. Let's say you have an offer that is $2000 for 3 months, and a recurring amount of $1000/mo after for ongoing coaching. In this example people attend a webinar and then move on to either a sales call or a follow-up email sequence about the offering in the webinar. For easy math, you had 100 people sign up, 50 actually attend, and 5 of those people get on a sales call, 2 people move on to coaching. In an hour, you've just added $4000 in sales and $2000 recurring for a year ($24,000) while they get your top notch coaching course and help in their business - Win-Win. What about the 50 who didn't sign up for a sales call? They get moved to follow-up emails where maybe another 2-5 sign up. Great, you've doubled your sales and more students will benefit. But you still have 45, who are undecided. They get moved to your automated nurturing list to hear from you occasionally and probably never make a decision. Why? Because they have questions or objections that were never answered. They are unsure that it will work for them and because no one is going to ask them about it, they will silently say "no." Now you add your outside sales person, who sends out an email 1:1 to these 45 people asking them about their thoughts and the course. You start to gather data from 45 people telling you why they didn't purchase to begin with and what would help them. You can now use this data in marketing because you have an open door to the objections and questions that were not answered. While your outside sales person helps them and moves them to a decision to purchase or not. Let's say that half purchase - you now have another 25 people in the course at $2000 ($50,000) and a years worth of recurring coaching at $1000 each ($300,000) all because someone on your team reached out. Your outside sales person is asking 50% commission for the initial course - $25,000 to get our students enrolled. You keep $325,000 that you didn't have previously because this is a New Pie. Yes, that is the dream scenario. What if it bombs and there are no sales - then there is nothing to split. No time or energy wasted by the course owner. They can decide to try another test or go their separate ways. There is no risk, and so much upside potential, why not try? What do you think? Do you think you'd run a test with the outside sales person?  Have you ever had that moment when you have to just shake your head, knowing that even though your coach tried to tell you not to work with untested leads, lists, or groups, you went ahead and did it anyway? Yep, that is what has happened now over and over again because I want to help people get sales. Now, don't get me wrong, some sales tests have produced sales, while others have failed miserably. Thank goodness, I run these test on my time and dime without any work on my partner's part. This falls under the I should have listened to my coach category!Don't get me wrong; some sales tests have produced sales, while others have failed miserably. Thank goodness, I run these tests on my time and dime without any work on my partner's part. Otherwise, I can only imagine the frustration if they paid for this service upfront and got these results. I know businesses do it all the time by running ads and marketing campaigns, but I would feel horrible if I was running those accounts and not getting them results. The flip side of the quarterSo, what has been working, just as my coach preaches- working with buyers lists, groups that have sold products and services to their members, newsletters that have a sales track record, social media influencers who are already selling. The point is to work with people who are doing well. So well that they really don't need my services. Unless they want to get back to doing what they love to do and get away from the sales side. For those partners I can bring in a separate income stream from what they are already doing:
I want to help everyoneWhile that is 100% accurate and honest, it is not realistic.
Some partners are not a good fit. We don't jive. I'm peanut butter, and they are mustard; we just don't make a good combo. Both work well separately in the right sandwich, but just not together in this one and that's ok. The best partners that I have helped bring in sales for are the ones who have an active list of buyers. They communicate often and the audience knows, likes, trusts, and has purchased from them in the past. The offer could be the same, different, an upsell or an affiliate offer. With an active buyers list there are always people waiting in the wings to be communicated with in the right way to answer their questions, objections, or speak to their present pain and help walk them toward a solution in conversation. Who do you know who is busy and bringing in the sales but wants to get back to the part of their business they really love? If you have anyone in mind, we should talk! I won't make any promises - as you've seen some tests have been great while others have been complete bombs. But if I can help to keep their audience happy by serving them, it's a win-win-win.  Isn't that the goal of all marketing and sales when you freelance for a client?
To get them results. These results can be varied. Results could look like: more sales more leads good conversations with prospects feedback to marketing .... data...it's all about data. Without the data you don't know what is working and what is not. Why through good money at a losing strategy if it's not supplying you with any data? I've recently teamed up with my husband, Leon Hatzenbihler, to add another leg to our business --- helping clients get results in back-end sales. We employ many different tactics to increase sales. However, other than the revenue we've generated the best thing we could achieve for our clients is nuggets of pure gold in the data. Our conversations with buyers and prospects has uncovered valuable information that our clients can use in their front-end marketing. These insights have included exactly why the buyers purchased and exactly what's holding prospects back. You maybe thinking this is no different that knowing the "hot buttons," to being with and writing your marketing for that avatar and hot button. It may start that way, but by digging deeper and actually having the conversations, you find out the real motivation for the purchase or lack there of. When you have that data and use it in marketing, you'll begin to see it raining in sales. If not, then you haven't found the right pain point and need to be having more conversations. If you -
but want to get back to the parts you love doing...let's talk. Contact us today. And How This Works for Any Business.A digital footprint is the online version of your business and consists of every platform, website, and business or property listing you have. You have a digital footprint if you have a LinkedIn, Facebook, Yelp, TikTok, Google Business Profile, other social media profiles, or a website. When creating a digital footprint, you want it to be large enough for interested investors, buyers, and sellers to be able to find you by typing your name into any search engine. This takes time and does not happen overnight. With a consistent effort, you can go from not being found to having a solid digital presence and be found 24/7.
Your digital backbone…your website A good website is the backbone of all good marketing. If you write a great article about a property or have an amazing virtual tour to share but then lead your client to a YouTube video instead of back to your website, you’ve lost them. The point of all marketing is to drive interested buyers and tenants to your website. When they get there, they should see a professionally designed place with your branding and messaging, giving them a better understanding of your company. You don’t own any of the other online platforms. You should build up your website to be a hub of information, education, and offers that you can use to drive traffic to from all other platforms. This same information can be used in a free report, article, or e-book exclusive to people who visit your website and provide their email. Email is gold in marketing. With an email, you now have access to your target audience until the email address changes or they unsubscribe. The network effect is also in play when you start an email campaign through your website. As not every person in your target audience is ready to buy, sell, or invest today, they may know others in their circle of influence who are ready. By sending a consistent email with property listings, virtual tours, a process of how you work with clients, and other educational and valuable information, you stay top of mind when they are ready to move on a property. Consistency is important Consistency is the key between your content marketing that works for you or not. You can’t take your property listing, upload it to your website, expect it to be found and bring you a buyer. It would help if you shared bits and pieces of it consistently over all of your social media channels. When your target audience follows you to get your information, they expect you to share more. When you do, it builds trust, and they come to rely on you for valuable market data, insight and to watch for deals. Take the time to make a content schedule. It can just be the days you load new listings or virtual tours. At that same time, create an action item to share the post across all of your social channels and share the link in an email you send at the end of the week with all of the updates for the week. Don’t be an aggressive salesperson. When you send consistent messages via social or email, you want to share who you are, why you love real estate. Pushing a sale or purchase is not endearing and doesn’t promote trust and likeability. People do business with those they know, like, and trust. By sharing your listings, articles, or opportunities with an attitude of service, you’ll be more likely to get responses. Your target audience Just like being intentional in sharing educational and helpful information on your website and social channels, you want to pay attention to the audience you’re targeting with your content. You want to give your audience the information they want to see, not just the information you want to share. The best way to do this is to narrow down your target audience. These questions will help.
Knowing who you want to reach, where you’ll reach them, what you want them to know, and the next steps they should take, every message you publish will have a greater chance of reaching the right target instead of casting a wide net. You can customize your message to different personas to reach the right audience; for example, a message for buyers on Monday, sellers on Tuesday, investors on Wednesday, and so on will give you a good mix of content and not overload one audience. When you are consistent, people will expect messages from you, so make them relevant to their wants and needs. Expanding your digital footprint takes time, but it works for every type of business not only commercial real estate. You will not be able to post every listing, share across every channel, and create engaging content overnight. By starting with a content plan, you can see where you can make changes to get the best results. To discover “3 Proven Ways Commercial Real Estate Brokers Can Close Listings Faster with Content Marketing,” download the report today. |
AuthorEva is a marketing copy and content writer. Her goal is to help businesses set themselves apart and grow! Archives
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